Digital Marketing and Analytics at Regent's University London - UCAS

Regent's University London

Degree level: Postgraduate
Awarded by: Regent’s University London

Digital Marketing and Analytics (Taught)

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Course summary

Develop your understanding of digital marketing strategy, together with the technical and analytical skills needed to work in this data-driven industry – client or agency-side. Combine traditional marketing knowledge with digital, analytical and social expertise – harnessing global trends in mobile, cloud computing, consumer behaviour and social technologies, and learning how different marketing elements (web, email, social media, affiliate, display advertising) can work together as part of an integrated campaign to target, monitor and convert audiences. You’ll learn how to gather digital data using a variety of industry tools, analyse your findings using statistical software (from SAS to SPSS), and explore how businesses use this data to construct multi-dimensional customer profiles that not only describe their past actions but also predict their future trends. You’ll also finely examine the role that an organisation’s website can play in its digital marketing strategy and the tools available to measure its effectiveness. You’ll learn the principles of designing and building a site, creating and organising content and using analytics to listen, monitor, manage communications and improve user experience – working towards your Google Analytics Individual Qualification (GAIQ). In your final term, choose between a written dissertation or a live consultancy project – teaming up with local businesses and working with live data to propose solutions to problem proposals. Graduate business-ready Graduate with the skills of a modern marketer: creativity, analytics, web and digital – attractive to marketing employers and digital agencies worldwide, able to work in areas like web analytics, social media, content marketing, digital advertising and data analysis. Our alumni have worked on campaigns for organisations such as AC Milan and Ferrero Rocher as well as revitalising family businesses and launching their own start-ups. This course is also accredited by the Chartered Management Institute (CMI) and, upon completion, you’ll receive a Level 7 Diploma in Strategic Management and Leadership Practice alongside your degree. It’s also accredited by the Institute of Direct and Digital Marketing (IDM), meaning you can take the IDM Certificate in Digital Marketing without the need for additional study.


Term 1 - Module Title Consumer Intelligence Marketing Management for the Digital Age Research Methods Exploring and Visualising Data Term 2 - Module Title Digital Marketing Data Analysis Integrated Digital Marketing Communications and Analytics Social Media Marketing and Analytics Web Marketing and Analytics

Assessment method

Wherever possible, assignments take the form of live briefs, so you will gain practical experience working on the types of projects you would be involved with as a marketing practitioner.

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Institute of Direct and Digital Marketing

How to apply

International applicants

All students pay the same tuition fees at Regent's University London, regardless of nationality. More information is available on the University website:

Entry requirements

Minimum second class UK undergraduate degree Equivalent international qualifications as deemed acceptable by the University. Exceptional entry will be assessed on case by case basis by academic referral only based on: - An undergraduate degree lower than 2:2 plus one year of relevant work experience. - No undergraduate degree but three years of relevant work experience. We also welcome applications from candidates who do not meet the essential entry criteria outlined above. In order to be accepted for exceptional entry, you must: Hold a minimum of two years’ relevant work experience. Provide a 1,000-word personal statement outlining your reasons for applying, and how your previous experience is of relevance to the programme you are applying for. Be prepared to attend an interview with the Postgraduate Admissions Panel

Fees and funding

Tuition fees

EU £23000 Whole course
International £23000 Whole course
England £23000 Whole course
Northern Ireland £23000 Whole course
Scotland £23000 Whole course
Wales £23000 Whole course
Channel Islands £23000 Whole course

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

Home/EU advance deposit: £1000 (non-refundable) Non-EU advance deposit: £4,000 (non-refundable) Please visit the Regent's University London website for more information on fees:

Sponsorship information

Regent's University London offers a number of scholarships and bursaries to help with the cost of tuition fees. More information is available on the University website.

Digital Marketing and Analytics at Regent's University London - UCAS