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Digital Marketing and Analytics at Regent's University London - UCAS

Regent's University London

Degree level: Postgraduate
Awarded by: Regent’s University London

Digital Marketing and Analytics (Taught)

Course options

2026 - 2027
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There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

This course is subject to validation. You can still apply for this course while it is being approved.

Course summary

Gain a deeper understanding of digital marketing strategy, performance and innovation. In a world of high competition, constant innovation and evolving consumer behaviours, it’s vital for marketers to stay ahead of the curve and create impactful campaigns that stand out from the crowd. This course has been designed to provide you with the latest research, industry skills and practical experience to excel in this dynamic, data-driven industry. Why Regent’s?

  • An intimate campus: located in the heart of London’s royal Regent’s Park
  • Unparalleled global connections: gain exposure to leading industry professionals
  • Future-facing: an innovative curriculum structure that's unique to Regent's
  • Small class sizes: experience tailored attention, support and guidance
  • Focused specialism: develop specialist skills in digital marketing and performance
  • Recognised excellence: Chartered Management Institute (CMI) accredited
  • Hands-on: gain experience using industry-standard tools and techniques
  • Prime location: opportunities to access exclusive industry events, talks and tours
What to expect This course places you at the forefront of this fast-growing industry, where skills are in high demand. You’ll learn to harness new tools and technologies to influence business strategies, optimise platforms, track performance and build campaigns that cut through the noise, engage new audiences and help brands achieve their objectives and hit their targets. You’ll dive into the fundamentals of digital marketing strategy, consumer behaviour and data analytics – using industry-standard tools such as Google Analytics, Semrush and Brandwatch, and statistical software like SAS and SPSS. You’ll uncover hidden patterns, build interactive dashboards and construct customer profiles that allow you analyse past behaviour to predict future trends. From this, you’ll be able to tailor communications and create impactful narratives that speak to different audiences and motivations. Working with classmates, you’ll analyse real case studies to discover how brands around the world have used these insights to enhance their digital touchpoints (websites, social media, emails, display advertising) and monitor and convert audiences. You’ll learn how to design and build platforms and use analytics to monitor conversations, manage communications and improve customer experience. In your final term, you’ll choose between a written dissertation and live consultancy project – teaming up with businesses and working with real data to analyse and optimise digital marketing strategies, boosting engagement on web and social media. Students have previously teamed up with brands like Biscuiteers, retail companies like Moonwalkr and charities like Alzheimer’s Dementia Support. Whether you come from an academic or professional marketing background, or even a different field entirely, this course is designed to challenge and improve your understanding of digital marketing strategy, performance and innovation. You’ll graduate with the confidence, experience and practical skills to lead successful projects, drive innovation and deliver value in today's complex, tech-driven landscape – joining successful alumni as digital marketing managers, social media creators, content strategists, marketing analysts and consultants at brands including AC Milan and Ferrero Rocher.

Modules

Term 1 - Consumer Intelligence Marketing Management for the Digital Age Research Methods Exploring and Visualising Data Term 2 - Digital Marketing Data Analysis Integrated Digital Marketing Communications and Analytics Social Media Marketing and Analytics Web Marketing and Analytics Term 3 - You will complete one final project from the options below: Dissertation Consultancy Project

Assessment method

Wherever possible, assignments take the form of live briefs, so you will gain practical experience working on the types of projects you would be involved with as a marketing practitioner.

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Institute of Direct and Digital Marketing

How to apply

International applicants

All students pay the same tuition fees at Regent's University London, regardless of nationality. More information is available on the University website: http://regents.ac.uk/study/international-students/

Entry requirements

We're interested in your potential, as well as your prior achievements – and review each application comprehensively on its own merit. Minimum entry requirements for Level 7 – you'll need one of the following qualifications: - Minimum second class UK undergraduate degree - Equivalent international qualifications, as deemed acceptable by Regent's We also welcome applications from students who don't meet our entry requirements. In order to be accepted for exceptional entry, you must: - Have one year of work experience (if you hold a degree lower than a 2:2) - Have three years of work experience (if you don't hold a degree) - Provide a 500-700 word personal statement outlining your reasons for applying, and how your previous experience is of relevance to the programme you are applying for - Be prepared to attend an interview with the Postgraduate Admissions Panel - Provide evidence of your English language proficiency This will be assessed on a case-by-case basis by academic referral only.

Fees and funding

Tuition fees

EU £28750 Whole course
International £28750 Whole course
England £28750 Whole course
Northern Ireland £28750 Whole course
Scotland £28750 Whole course
Wales £28750 Whole course
Channel Islands £28750 Whole course

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

Home/EU advance deposit: £1500 (non-refundable) Non-EU advance deposit: £5,000 (non-refundable) Please visit the Regent's University London website for more information on fees: http://www.regents.ac.uk/

Sponsorship information

Regent's University London offers a number of scholarships and bursaries to help with the cost of tuition fees. More information is available on the University website. https://www.regents.ac.uk/admissions/scholarships-and-funding

Digital Marketing and Analytics at Regent's University London - UCAS