Course summary

The BA (Hons) Business (Marketing) programme equips you for both employment and self-employment and gives you the knowledge and skills that organisations are seeking. Specialist modules focus on Innovation and Creativity in Marketing, Consumer Behaviour and the Customer Experience, Brand Strategy and Management and Marketing in a global context. Modules are taught and assessed using a variety of active learning techniques. You will be encouraged to take charge of your own learning through engaging with academic knowledge and research, tutors, external organisations, and your peers. Your assignments are developed in conjunction with industry experts and throughout the duration of your studies you will be given live briefs to fulfil for your clients. You will have the opportunity to undertake a work placement as part of the programme, and an international field trip(extra-curricular) (that you will be required to self-fund) in the second year of the programme. This programme is best suited to individuals who wish to develop and challenge themselves and want to go the extra mile to develop their business and professional skills throughout the duration of their studies.