1May
PostgraduateCourse summary
This Marketing MA is aimed at students who have a keen interest in developing an intellectual understanding of the theories underpinning marketing concepts and processes. You will build a sound knowledge and understanding of the contemporary issues relating to marketing, consumers and culture. It is a distinct, research-led course based on contemporary theory and case material which is challenging and innovative. It draws upon the highest level of theory and practice in this field and builds on the extensive research and teaching expertise of our academics. On graduating you will have an in-depth and critical understanding of a world increasingly defined by a culture of consumerism and the role played by marketing activities in building strong customer relationships and business opportunities. You will cover specialist marketing subjects, specially written for this Master’s programme and chosen for their relevance to contemporary marketing practice and research and develop forms of analysis and understanding at the very cutting edge. Your studies will cover issues such as the critical and practical understandings of marketing and consumers and branding. You will also explore the new marketing and consumer environment which both challenges and builds upon traditional marketing concepts. As a member of the School of Management you will join an intellectually stimulating, friendly and supportive research environment and, through working closely with our expert and experienced academic staff, you will be in a position to realise your full potential. Distinctive from traditional marketing programmes by focusing on marketing and consumer culture from critical and creative perspectives. Flexibility to tailor your studies to suit your specific areas of interest, such as: arts marketing, marketing communications and marketing ethics. International profile created from regularly hosting visits by leading international marketing academics who present their research to faculty and students.
Modules
Mandatory modules: Marketing, a Critical Introduction; Consumers and Brands; Research Methods; Marketing Dissertation. A range of optional modules are also available.
Assessment method
Assessment is carried out by a variety of methods including coursework, examinations and a dissertation
Entry requirements
2:1 Normally we require a UK 2:1 (Honours) or equivalent in relevant subjects but we will consider high 2:2 or relevant work experience. Candidates with professional qualifications in an associated area may be considered. Where a ‘good 2:2’ is considered, we would normally define this as reflecting a profile of 57% or above.
English language requirements
| Test | Grade | Additional details |
|---|---|---|
| IELTS (Academic) | 6.5 | 6.5 overall with a minimum of 6.0 in all other sub-scores. |
Fees and funding
Tuition fees
| Republic of Ireland | £14100 | Year 1 |
| EU | £22800 | Year 1 |
| England | £14100 | Year 1 |
| Northern Ireland | £14100 | Year 1 |
| Scotland | £14100 | Year 1 |
| Wales | £14100 | Year 1 |
| Channel Islands | £14100 | Year 1 |
| International | £22800 | Year 1 |
Additional fee information
These tuition fees apply to students enrolled on a full-time basis. Students studying on the standard part-time course structure over two years are charged 50% of the full-time applicable fee for each study year.
All postgraduate fees are subject to inflationary increases. This means that the overall cost of studying the course via part-time mode is slightly higher than studying it full-time in one year. Royal Holloway's policy is that any increases in fees will not exceed 5% for continuing students. For further information, please see our terms and conditions. Please note that for research courses, we adopt the minimum fee level recommended by the UK Research Councils for the Home tuition fee. Each year, the fee level is adjusted in line with inflation (currently, the measure used is the Treasury GDP deflator). Fees displayed here are therefore subject to change and are usually confirmed in the spring of the year of entry. For more information on the Research Council Indicative Fee please see the RCUK website.
The UK Government has confirmed that EU nationals are no longer eligible to pay the same fees as UK students, nor be eligible for funding from the Student Loans Company. This means you will be classified as an international student. At Royal Holloway, we wish to support those students affected by this change in status through this transition. For eligible EU students starting their course with us in September 2023, we will award a fee reduction scholarship equivalent to 30% of the difference between the UK and international fee for your course. This will apply for the duration of your course. Find out more
These estimated costs relate to studying this particular degree at Royal Holloway during the 2023/24 academic year, and are included as a guide. Costs, such as accommodation, food, books and other learning materials and printing, have not been included.
Provider information
Royal Holloway, University of London
Egham
TW20 0EX