Course summary

The BA (Hons) Fashion Branding and Communication is an engaging course that propels you into the heart of the fashion industry. We are not mere followers; we are pioneers, embracing a forward-thinking mindset that positions us at the forefront. As architects of visual narratives, we challenge conventions by seamlessly blending design, art direction, and promotion to convey ideas and concepts. Envision yourself art directing and orchestrating magazine covers, styling photoshoots, directing fashion films, and shaping visual identities with strategic finesse. Our course transcends traditional confines, spanning both the tangible and digital realms. Beyond education, we are about kindling passion and driving change. Rooted in our love of tradition and craft, we're equally committed to pushing the boundaries of innovation and sustainability for a better world. As global citizens, we champion principles addressing climate issues, racial equality, and social justice. We are not just fashion creators; we are advocates for positive change. In this nurturing environment, pastoral care is at the core of our ethos. We care about your growth as an individual, fostering a supportive community where your well-being matters. Our commitment extends beyond the academic, ensuring that you not only succeed in your creative pursuits but also feel valued and supported on a personal level and thrive in a nurturing environment. Here, we cultivate a diverse range of talents - producing art directors, fashion consultants, stylists, trend forecasters, fashion film directors, fashion writers, branding experts, and highly creative individuals. We are shaping the industry's future leaders, providing a platform for you to explore and excel in various facets of the fashion landscape. Our focus is on the future consumer and their interaction with advanced technologies. Dive into multisensory fashion experiences, from products to immersive environments within the metaverse. Yet, we do not overlook our foundation in print design and live events, acknowledging the fashion industry's demand for the highest standards of visual communication. Join us on this engaging journey where tradition meets innovation, and where you do not just learn but become a catalyst for the next phase of fashion evolution. Professional Placement Year This course offers an optional professional placement year. This allows you to spend a whole year with an employer, following successful completion of your second year, and is a great way to find out more about your chosen career. Some students even return to the same employers after completing their studies.  If you choose to pursue a placement year, you will need to find a suitable placement to complement your chosen area of study. You will be able to draw on the University’s extensive network of local, regional, and national employers, and the support of our Careers teams. If you are able to secure a placement, you can request to be transferred to the placement version of the course. Please note that fees are payable during your placement year, equivalent to 20% of the total full-time course fee for that year.