University of Kent

Degree level: Undergraduate


Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

Are you a creative person with bags of ideas and strong communication skills? Do you see yourself working for a business to build a brand and make the right connections to drive success? Now more than ever, marketing campaigns must be creative, engaging, and innovative to cut through the noise of the digital world. Accredited by the Chartered Institute of Marketing (CIM), our degree equips you with the digital, analytical, and strategic skills you need to launch a successful career as a marketer and get you a head start towards your Level 5 CIM qualifications. Choose to study Marketing at Kent because: • we are a ‘Triple Crown’ accredited Business school • the Year Abroad allows you to immerse yourself in a new culture at one of our partner universities across the globe. • our expert teaching staff appear in the top 2% of researchers worldwide • Gain professional qualifications through the CIM Graduate Gateway • all students at Kent Business School are eligible for employability support until three years after graduation • you will learn alongside world-class researchers and industry experts • you can launch a start-up and become an entrepreneur at our ASPIRE centre • you will gain support from Academic Peer Mentors and an Academic Adviser • you can complete a Year Abroad or Year in Industry for real-world experience or choose to launch your own self-employed venture in our 'Selfie Year'. Course Details The Marketing degree at Kent teaches you how to evaluate marketing scenarios and make informed strategic decisions. You’ll be introduced to marketing in a global context and explore topics such as digital marketing, branding, and marketing communication strategy. You will have excellent opportunities to experience marketing in action via in-class live case studies from our visiting speakers, enterprise challenges and company visits. You will also have an opportunity to gain entrepreneurial and life skills that enable you to accelerate your innovative thinking into practice.

Course details

How to apply

Application codes

Course code:
Institution code:
Campus name:
Main Site
Campus code:

Points of entry

The following entry points are available for this course:

  • Year 1
  • Year 2

Entry requirements for advanced entry (i.e. into Year 2 and beyond)

Direct entry into Year 2 of this programme is considered on a case by case basis.

Entry requirements

Qualification requirements

English language requirements

Applicants should have grade C or 4 in English Language GCSE or a suitable equivalent level qualification.

Please visit our website for further information:

Unistats information

Operated by the Office for Students
Student satisfaction
Employment after 15 months (Most common jobs)
Go onto work and study

The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

No fee information has been provided for this course

Additional fee information

All fees for 2022/23 are to be confirmed. Please see the programme page at for further information on fees and funding options.
Marketing at University of Kent - UCAS