University of Salford

Degree level: Postgraduate

Public Relations and Digital Communications (Taught)

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Course summary

Do you want to develop the technical and editorial skills needed to succeed in the modern digital communications workplace? From reputation management to content creation, our master’s degree in Public Relations and Digital Communications will equip you with the tools and training you need to launch your professional career. Throughout this course, you’ll learn about the history and origins of PR, as well as the ethical implications associated with the media industry. You’ll gain an understanding of what PR campaigns involve, alongside developing a portfolio of work that can be used to demonstrate your skills and enhance your employability. As your course progresses, you’ll gain a wealth of hands-on experience by honing your practical skills in storytelling methods and taking part in industry placements in a range of companies – all of which providing instant value to future employers. What’s more, studying for a master’s degree in public relations and digital communications at Salford means you’ll be given the opportunity to network with practicing creatives across our exciting MediaCity campus. You can sign-up to an Open Day, or follow us on Twitter and read real news created by our students #JournalismAtSalford. You will:

  • Study at our MediaCity campus, home to northern headquarters of media organisations like BBC and ITV
  • Learn from experts in the field while gaining real-world experience through industry placements
  • Master the digital skills and knowledge that are highly sought after in today’s digital workplace
  • Graduate with a strong portfolio of work that can be used for employment or further study

Course details


PR and Journalism, Content Creation, Understanding PR Campaigns, Understanding PR Campaigns, Professional PR Practice, and Major Project or Dissertation. Please see our website to find out more about the modules we offer for this course.

Assessment method

Please see our website for the assessment methods.

Entry requirements

A good honours degree (2:1 or above) but appropriately experienced applicants will be considered for entry in line with the University’s APL procedure. Please see our website for the full entry requirements.

Fees and funding

Tuition fees

No fee information has been provided for this course

Additional fee information

Please see our website for latest fee information.

Sponsorship information

Please see our website to find out more about sponsorship information.

Public Relations and Digital Communications at University of Salford - UCAS