The world is filled with advertising. From street billboards to TV catchphrases, from the back of newspapers to the front of football shirts, from internet pop-ups to… well, anywhere with an empty space to fill. It’s a huge, rich part of our everyday life and cultural experience – and it’s changing fast. At the University of East London, we offer you a unique insight into this exciting, swift-moving world. You’ll learn all about the advertising industry: what it does, how it works and how it’s changing in relation to the world that it shapes and that helps shape it. You’ll learn about branding, market research techniques and digital media production, and take a detailed look at how today’s consumer society works. Guided by industry experts, you’ll have the best chance not just to study but also to learn while at work in this ever-expanding industry. You’ll be involved in work placements and consumer research projects. We’ll give you the chance to study everything from promotional media practices to photography and cultural theory while you also learn the best media and digital production skills. If you don’t meet the entry requirements for a BA, you can study this course as an ‘extended’, four-year programme. In your first year, you’ll take a foundation year which prepares you for a successful transition to the BA course.
Year 1 Advertising; past, present and future (core) Branding in Theory and Practice (core) Digital Media Development 1 (optional) Advertising, Representation and Culture (core) Year 2 Pitching for Business (core) Media Planning in the City (core) Researching Audiences, Texts and Media industries (core) Working in the Media and Communications Industries (core) Year 3 Promotional Culture and the Consumer (core) Campaign Design and Execution (core) Advertising Dissertation (optional*) Media Production Dissertation Project (optional*) (*you will take either the Advertising Dissertation or the Media Production Dissertation) Mobile Media, Promotion and Exhibition (optional) Digital Communications (optional) Copywriting in the Creative Industries (optional) Public Relations and Promotion (option
Assessment is continuous throughout each term and is undertaken individually and in groups in relation to both theoretical and more practice-based modules. We assess modules on the course through essays, presentations and production pieces. Other modes of assessment unique to the course include, in year three, the presentation of an advertising industry pitch to industry professionals and, in year two, the running of a focus group as part of the study of market and consumer research methodologies.
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
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- Campus name:
- Docklands Campus
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Points of entry
The following entry points are available for this course:
- Year 1
- Year 2
- Year 3
For detailed information on entry requirements for our courses, please see the individual course pages. We consider a range of UK and worldwide qualifications at the appropriate level and also take relevant work experience into account when considering an application. Many courses have a Foundation Year option for those students whose qualifications do not meet the BA or BSc entry requirements. Applicants should have, or be working towards, grade C in GCSE English and Mathematics (or equivalent Level 2 qualification such as Functional Skills Level 2 in English and Mathematics or Key Skills Level 2 in Application of Number and Communication) Entry requirements are intended only as a guide for applicants. They are not a guarantee of an offer, nor of the conditions that may apply. When making a decision on your academic suitability, we will make an assessment of you as an individual and will use information other than qualifications; which may include predicted grades, performance at Level 2, relevant work experience, previous study at degree level, personal statement, references and any portfolio, written test or interview, to make our decision. If you have any questions, please contact a member of our Applicant Relations Team from Monday to Friday (9am–5pm) on +44 (0) 20 8223 3333 or email [email protected]
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Fees and funding
|Northern Ireland||£9250||Year 1|
|Channel Islands||£9250||Year 1|