Course summary
Learn to thrive in the fast-paced, ever-changing world of marketing. Hone your skills as a resilient, creative and strategic marketer. Designed with a focus on experiential learning, this MSc course will advance your knowledge of marketing theories and practices and consumer behaviour, in readiness for a range of exciting career opportunities. Operating at the forefront of sustainable thinking, this master’s degree will prepare you to face the ethical challenges of the future. You’ll tackle real-world briefs and deliver practice-led research under the supervision of academic staff with experience across a range of industries. You’ll build on your knowledge and skills to design, develop and deliver impactful marketing campaigns using a range of approaches, media and platforms. You will: Gain a detailed understanding of the theory and practice of marketing, while developing relevant skills in collaboration and project management Enhance your understanding of all stages of the marketing process, from ideation to review, and learn how to demonstrate self-direction and originality when responding creatively to marketing challenges Develop an approach and mindset that places ethical and environmental issues at the heart of every marketing idea, decision and action Gain a comprehensive understanding of techniques applicable to your own research or advanced scholarship
Entry requirements
Marketing managers require a number of skill sets, so we'll consider applications from people with a wide variety of graduate and professional backgrounds who possess a clear interest in marketing. A 2:2 honours degree (or above) or Level 6 equivalent qualification is desirable. However, candidates without a degree or formal qualification are still encouraged to apply if they have significant relevant work experience. If you'd like to discuss our entry requirements, speak to an advisor. We'll also welcome your application if you have formal or 'certified' learning (such as training courses not run by universities or colleges) and learning from work experience or self-study. This is called Accreditation of Prior Learning (APL) and should have been gained within the last five years and be equivalent to the learning outcomes of our minimum entry qualifications. APL applicants using experience to apply should note there is an application fee for entry with advanced standing or with exemption from specific modules or credit.
Fees and funding
Tuition fees
No fee information has been provided for this course
Additional fee information
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Provider information
Falmouth University
Woodlane
Falmouth
TR11 4RH