Course summary

Do you have a flare for identifying, understanding and engaging with an audience? Our BA (Hons) Marketing programme is the perfect way to gain a comprehensive understanding of the role of a marketer. You’ll develop the practical, analytical and critical thinking skills required to succeed within a fast paced and diverse job environment. We live in is a consumer-driven society and consequently the marketing function sits at the heart of modern business practices. Accredited by the leading professional body The Chartered Institute of Marketing (CIM), this degree will help you gain a comprehensive understanding of the role of marketing in this changing landscape. This course has a shared first year across multiple specialisms. After your first year, if you want to study a different specialism you can choose to change between BA (Hons) Marketing and BA (Hons) Marketing and Media Communications. Why study this subject? Choosing to study marketing at BNU will help you gain a comprehensive understanding of the role of marketing within business. Identifying the opportunities to communicate and influence audiences, and spot the threats that could damage brands. Graduating with a marketing related degree will give you the skills to develop and deploy effective promotional campaigns in this ever-evolving world. Whatever your area of interest, we have you covered. We’ll ensure you develop a well-rounded skillset ready to jump straight into the workplace. You’ll cover topics including the customer experience, introduction to data analytics, strategic marketing, consumer brand relationship and Integrated Marketing Communications (IMC) strategy and planning. Our industry-experienced academics have specifically designed this marketing course to reflect the best industry practices along with established and newly emerging thinking in this dynamic sector. They are here to help you develop the marketing expertise needed to succeed in the rapidly changing world of business. With our industry links you will also build a professional network and a portfolio of practical skills to make your mark in the business world. What will I study? Choosing to study marketing will help you gain a comprehensive understanding of the role of marketing within business, identifying the opportunities to communicate and influence audiences, and spot the threats that could damage brands. You will also build a professional network and a portfolio of practical skills to make your mark in the business world. We’ll help provide you with a thorough understanding and grounding in marketing and business to ensure you graduate ready for employment or further postgraduate study. Graduating with a marketing related degree will give you the skills to develop and deploy effective promotional campaigns in this ever-evolving world. This course is a four-year degree, including an initial Foundation Year. The Foundation Year will allow you to develop your academic study skills and build confidence in your abilities, identifying your own strengths and development needs for progression onto an undergraduate programme. What are my career prospects? Careers in marketing are highly sought after across the globe. The topics you will study on this programme, and the transferrable skills you will have developed, will make international careers easily accessible. Alumni have entered a diverse range of careers including technology and digital companies. Additionally, the degree equips you with the skills and required technical knowledge for working in an agency environment within the media and marketing communication fields.