Course options

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

Please check the Sheffield Hallam University website for the latest information. Course summary

  • Gain advanced knowledge and qualifications, and prepare for exciting professional media positions
  • Undertake a major individual project alongside or within a relevant organisation
  • Excel through a syllabus designed to match the in-demand expertise of the creative media industry
  • Learn to manage digital media businesses and teams, and exploit the latest technologies
  • Study in well-equipped media studios and lab facilities, with experienced industry practitioners
This course is designed to create experienced, savvy graduates, ready for exciting media positions. You'll acquire both the management skills and the media expertise that you need to excel in the dynamic creative industries. This course offers a two year work experience route including a placement of up to 12 months. How you learn All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive. Your studies will comprise of eight taught modules, as well as a major project alongside or within an organisation. You'll learn how to exploit the latest digital media technologies and platforms, across interactive, social and mobile content, as well as the management of digital media businesses, organisations and teams. You'll gain a solid theoretical grounding and useful practical experience - building a eye-catching portfolio to show prospective employers - and work with the award winning Venture Matrix to enhance your employability and enterprise skills. You learn through:
  • Lectures, seminars and workshops
  • Individual project work
  • Group work and presentations
  • Industry days
Work placements As well as your taught modules, you'll have the opportunity to undertake The Digital Media Management Project, a module that allows students to work with or within organisations on projects to enhance a company or organisation. You will have the opportunity to go on a work placement for up to 12 months. You are supported in finding placements and can apply for a vacancy as you would like a job. There are dedicated sessions to support you in CV writing, interview skills and job applications. The placement starts in your second year and most are paid. Apply for the placement route by selecting the two year course length. Live projects Throughout the course, you will be expected to work on real client briefs, providing you vital industry experience and material for your portfolio. Field trips A number of industry days and events are also held on campus and within the Sheffield Cultural Industries Quarter, where you'll take part in workshops, talks, and exhibitions held by creative media industry representatives, professionals, and companies/ organisations. These activities give a window to the world of work and opportunities that lie ahead. Networking opportunities The superb industry links, projects, site visits and field trips involved in this course provide ample networking opportunities. Future careers This course prepares you for a career in
  • Managing or consulting on social media
  • Digital PR
  • Marketing
  • Projects
  • Products
  • Digital media
  • Communication strategies
  • Entrepreneurship and digital innovation
  • Digital media designers
  • Analysts
  • Digital change leaders and innovators
Where will I study? You study at City Campus through a structured mix of lectures, seminars and practical sessions as well as access to digital and online resources to support your learning.


Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances. Modules studied may differ depending on when you start your course. You can take an optional placement in year two. Year 1 Compulsory modules Communicating Research Design Thinking Digital And Mobile Technologies Digital Innovation Digital Media Ecosystems Digital Media Management Digital Media Management Project Enterprise And Entrepreneurship Strategic Digital Marketing Optional modules Placement Year Final year Compulsory modules Communicating Research Design Thinking Digital Innovation Digital Media Management Digital Media Management Project Postgraduate Placement

Entry requirements

An honours degree (2.2 or above) or equivalent in any subject. Overseas applicants from countries whose first language is not English must normally produce evidence of competence in English. An IELTS score of 6.0 with 5.5 in all skills (or equivalent) is the standard for non-native speakers of English. If your English language skill is currently below an IELTS score of 6.0 with a minimum of 5.5 in all skills we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English level. If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page. For details of English language entry requirements (IELTS), please see the information for "All students".

English language requirements

Overseas applicants from countries whose first language is not English must normally produce evidence of competence in English. An IELTS score of 6.0 with 5.5 in all skills (or equivalent) is the standard for non-native speakers of English.

Please click the following link to find out more about English language requirements for this course

Fees and funding

Tuition fees

No fee information has been provided for this course

Additional fee information

Our postgraduate fees vary depending on course, level and mode of study. Each postgraduate course page tells you how much the tuition fees are, and what additional costs you might have to budget for during your studies. Please refer to our website for up-to-date information on costs and fees for both full-time and part-time postgraduate study options.

Sponsorship information

Scholarships, discounts and bursaries may be available to students who study this course.

Digital Media Management at Sheffield Hallam University - UCAS