Course summary

Gain strategic digital insight and leadership qualities that are invaluable for business with this career-building masters degree in digital marketing. Our MSc Digital Marketing course is designed by academic practitioners with professional experience in developing digital strategies for major international brands. Each module is designed and delivered as part of a process that enables you to become confident digital marketing strategists and communications planners. The course is structured to develop your ability to:

• create actionable and accountable digital strategies

• use digital channels to build sustainable and ethical brands

• surface critical insights into consumer behaviour and preferences

• improve channel selection and optimisation processes

• use digital channels to expand into new markets

• create and develop disruptive digital business concepts

• conduct individual research that identifies and solves complex marketing problems

• The course will help you become a confident digital marketing strategist and planner and improve your career prospects.