Course summary

Physical print media is perhaps considered a relic of a time past. It may never go away completely but as you’re already reading this online you know how important a tool the web is. Digital marketing is ripping up the (physical) marketing rulebook and changing the way businesses, charities, universities and just about anyone else, communicate with the world around them. Our Digital Marketing & Data Analysis course will equip you with the modern marketing know-how you’ll need to navigate this brave new world but we won’t just focus on pure marketing skills. This digital revolution is all thanks to data. Big Data. Data so big there are jobs and courses dedicated just to getting to grips with it. This course will take you behind the scenes of digital marketing and make sure you understand how and why data analytics is causing such a stir in the marketing world. You will build a portfolio of marketing material to demonstrate your creative and practical skills. Developing engaging web content, video content, customer personas, campaign proposals and analytics presentations. You will learn the theory behind the practice to create content with purpose, plan your own campaigns and track the results. The course will emphasise data analysis as central to marketing practice. You will confidently evaluate consumer behaviour, digital trends, and effective web design – making use of a range of strategies to understand customer needs. We will help you set yourself apart as a trusted source of marketing knowledge, whilst also responding to ethical concerns around the use of personal data. Our course will provide you with comprehensive knowledge and skills in digital marketing and allow you to think analytically, strategically and ethically about cutting-edge marketing practices. Thank you for reading. For more information, please visit our website.