Course options

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

Develop your business and analytical skills and take your first steps into the exciting world of marketing, with our BSc (Hons) Marketing degree in Peterborough. Whichever industry you want to work in, gaining a recognised marketing qualification is a sure-fire way to stand out from the crowd. By studying BSc (Hons) Marketing at ARU Peterborough, you’ll achieve a sound understanding of the terminology, concepts, principles, and techniques used in marketing. We’ll encourage you to pursue areas of particular interest, and to appreciate the importance of the social, political, ethical, technological, environmental, and global contexts in which today’s businesses – and marketers – operate. It’s perfect preparation for a career in this varied, fast-moving field. As well as looking at the principles and practice of marketing, our BSc (Hons) Marketing degree has a strong foundation in business and management. While studying at ARU Peterborough, you’ll evaluate markets as a method of resource allocation, ‘market failures’, and policy corrections, both product and factor markets. You’ll learn to deploy your knowledge and skills to design, implement and evaluate marketing strategies, and effectively use a range of marketing tools and techniques to deliver results. You will be able to devise credible solutions to organisational problems in a wide range of marketing contexts. You will also develop a comprehensive understanding of the principles and functions of management, including human resources, marketing, accounting, and finance, including knowledge and information management. One of the benefits of studying at ARU Peterborough is the opportunity to build strong networks with local employers, and work on real-world business challenges. Throughout the course you’ll find an emphasis on developing important transferable skills. These include analysing literature, communicating your theories and findings, and applying a variety of research techniques to the solution of business problems. As a graduate, you’ll be ready to apply your knowledge and skills in the world of business and marketing.


Year 1: Introduction to Financial Analysis and Management. Digital Business and Principles of Marketing. Global Business Environment and International Strategy. Organisational Behaviour. Introduction to Business Contracts and the Law. Year 2: Consumer Behaviour. Retail and Services Marketing. Ruskin Module. Entrepreneurial Practice. Project Management. Year 3: Strategic Brand Management. Sustainable Enterprise. Marketing Communications. Undergraduate Major Project

Assessment method

The assessments are designed to allow you to demonstrate what you’ve learned, and to make sure you’re developing the abilities and skills you need to complete the course. You can expect an interesting mix of coursework, essays, and activity-based assignments. Your assessments could include problem-solving activities, consultancy projects, presentations, and group or individual reports.

How to apply

Application codes

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Institution code:
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ARU Peterborough
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Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

If English not the first language, a certificated level of proficiency of at least IELTS 6.0 (Academic level) or equivalent EnglishLanguage qualification is expected to be demonstrated, as recognised by Anglia Ruskin University

Please click the following link to find out more about qualification requirements for this course

Unistats information

Operated by the Office for Students
Student satisfaction
Employment after 15 months (Most common jobs)
Go onto work and study

The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

England £9250* Year 1
Northern Ireland £9250* Year 1
Scotland £9250* Year 1
Wales £9250* Year 1
Channel Islands £9250* Year 1
Republic of Ireland £9250* Year 1

*This is a provisional fee and subject to change.

Additional fee information 2022 International fees are to be confirmed
Marketing at Anglia Ruskin University - UCAS