Course summary

Designed for those seeking to develop their knowledge of digital marketing and e-commerce at an advanced level, our CIM-accredited Marketing (Digital Marketing) MSc prepares you for a career in marketing, advertising or social media. On the course, you will learn both theory and practice of marketing at an advanced level, providing you with an in-depth, critical understanding of research methodologies, and marketing communications planning and strategy. You will gain practical experience from live projects, critically analysing and developing digital marketing campaigns for real clients. This commercial marketing experience will give you a head start when entering the jobs market. You will benefit from hearing guest speakers from the digital marketing industry discuss best practice in email, mobile, social media, SEO and digital strategy. This course is part of our Marketing MSc programme. All students complete the same core modules, then from the end of your first term you can tailor your course with specialisms and option modules.