Designed for those seeking to develop their knowledge of digital marketing and e-commerce at an advanced level, our CIM-accredited Marketing (Digital Marketing) MSc prepares you for a career in marketing, advertising or social media. On the course, you will learn both theory and practice of marketing at an advanced level, providing you with an in-depth, critical understanding of research methodologies, and marketing communications planning and strategy. You will gain practical experience from live projects, critically analysing and developing digital marketing campaigns for real clients. This commercial marketing experience will give you a head start when entering the jobs market. You will benefit from hearing guest speakers from the digital marketing industry discuss best practice in email, mobile, social media, SEO and digital strategy. This course is part of our Marketing MSc programme. All students complete the same core modules, then from the end of your first term you can tailor your course with specialisms and option modules.
Modules: Moving to Masters; Critical Developments in Marketing Theory and Practice; Marketing Planning and Strategy; Marketing Research I: quantitative methods; Marketing Research II: qualitative methods; Digital Marketing; Dissertation. Optional modules, choose one from: International Marketing; Social Marketing; Behavioural Economics; Branding and Communications; New Product Development.
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Chartered Institute of Marketing
The entry requirements listed here are our typical offer for this course. They should be used as a general guide. Normally a good honours degree or equivalent is required. Work experience is useful but not essential. Applicants with non-standard entry qualifications will be considered. If you are unsure whether you meet the entry requirements then please contact us. International students who need help meeting the academic entry requirements should contact our International College. IELTS 6.5 overall with a minimum of 5.5 in each element.
Fees and funding
No fee information has been provided for this course