London Metropolitan University

Degree level: Undergraduate

Fashion Marketing and Business Management

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

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Course summary

Why study this course? On this degree course, you’ll develop the practical and theoretical grounding you need and the management skills and contacts you need to fast-track your career. Delivered minutes from fashion-focused east London, you’ll study all aspects of fashion marketing and management – from buying and merchandising to product innovation and e-commerce. In the 2020 National Student Survey, 91% of our Fashion Marketing and Business Management students said they were impressed with the opportunities to provide feedback on the course. More about this course Taught in the creative heart of London, you’ll gain the practical, academic and business management skills you need for a successful career in fashion marketing. During the degree, you’ll study the key disciplines that underpin the global fashion industry, including retailing, management, marketing, e-commerce, buying, merchandising and product innovation. You’ll also be encouraged to explore your creativity and develop your own particular talents in relevant areas such as e-tailing, fashion business start-up, international retail strategy, customer relationship management and foreign languages. Delivered by a committed team of fashion experts and business professionals who’ll share their years of knowledge and contacts within the industry, you’ll gain an understanding of the key principles of fashion marketing and business management. From the study of core modules including fashion concepts and systems, and the fundamentals of management, you’ll go on to develop your knowledge of more specific aspects of the field such as fashion branding and communications and global issues in fashion marketing. You’ll also take part in a hands-on fashion project in your specific area of interest, helping you develop specialist knowledge while putting the skills you’ve gained into practice. While you study, you’ll be immersed in the heritage, culture, entrepreneurship and creativity that makes London the most original of the world’s fashion cities. You’ll also have the opportunity to study a business course abroad thanks to our partnership with a number of international universities, as well as develop your hands-on experience through a business work placement in the UK.

Course details

Modules

Example Year 1 modules include: Practice of Marketing; Principles of Management; Media, Culture and Society; Contextualising Fashion; The Business of Fashion; Learning Through Organisations; Principles of Marketing; Frameworks of Fashion. Example Year 2 modules include: The Practice of Consultancy; Fashion Buying and Apparel Supply Chain; Consumer Insights; Creating a Winning Business; Learning Through Work; Marketing Communications; Online Fashion Retailing; Sustainability, Business and Responsibility; Digital Marketing; Developing Inclusive Organisations; Business to Business Marketing and Sales; Open Language 1. Year 3 modules include: Consultancy Project - Fashion Marketing and Business; Leading Innovation (in Fashion Business); Strategic Marketing; Brand Management; International Fashion Strategy; Global Marketing and Sales in the Digital Age; Social Marketing; Delivering Service Excellence; Personal Finance; Creative Artists Rights and Legal Disputes; Open Language 2.

Assessment method

You'll be assessed through reports, essays, exams, group work and individual portfolio work.


How to apply

Points of entry

The following entry points are available for this course:

  • Year 1

International applicants

All applicants must be able to demonstrate proficiency in the English language. Applicants who require a Tier 4 student visa may need to provide a Secure English Language Test (SELT) such as Academic IELTS. For up to date English language requirements please see: http://www.londonmet.ac.uk/international/international-admissions/application-guidance-and-entry-criteria/english-language-requirements/undergraduate-english-requirements/

Entry requirements

Qualification requirements

English Language and Maths GCSEs at grade C (grade 4 from 2017) or above (or equivalent). We accept a broad range of equivalent level qualifications, please check the UCAS tariff calculator or contact us if you are unsure if you meet the minimum entry requirements for this course. We encourage applications from international/EU students with equivalent qualifications. We also accept mature students with diverse backgrounds and experiences.


Unistats information

Operated by the Office for Students

There is no data available for this course. For further information visit the Discover Uni website.

Fees and funding

Tuition fees

England £2310 Module
Northern Ireland £2310 Module
Scotland £2310 Module
Wales £2310 Module
EU £3894 Module
International £3894 Module
Channel Islands £3894 Module
Republic of Ireland £3894 Module

Additional fee information

These fees are for the 2022/23 academic year. Fees for new and returning students may change each year by an amount set under the government’s regulation. For further information about our undergraduate fees, please visit: https://www.londonmet.ac.uk/applying/funding-your-studies/undergraduate-tuition-fees/ Please note, in addition to the tuition fee there may be extra costs for things such as equipment, materials, printing, textbooks, trips or professional body fees. There may also be other activities that are not formally part of your course and not required to complete your course, but that you may find helpful (for example, optional field trips). The costs of these are additional to your tuition fee and the fees set out above and will be notified when the activity is being arranged.
Fashion Marketing and Business Management at London Metropolitan University - UCAS