Birmingham City University

Degree level: Undergraduate

Digital Marketing

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Course summary

TEF Silver

Birmingham City University has opted into the TEF and received a Silver award.

Find out more about the TEF.

This BA Digital Marketing degree is a unique two-year fast-track programme that immerses you in real-world, professional advertising and marketing communications. It’s a powerful mix where you’ll be working with professionals to learn key skills in a fast-paced creative industry. You’ll find yourself in placement activities making campaigns for top advertising agencies like AMVBBDO, or delivering development solutions to famous entertainment brands like the BBC, or using the latest technologies to produce exciting events, interactive experiences and games for global clients like SONY. BA Digital Marketing is developed with our industry partners who are looking for “agency ready talent” and our students who are “100 per cent satisfied” with the course content and teaching (NSS 2016). You’ll be based in the professional environment of your own digital media team and you will engage in workshops, lectures and live client-facing assignments with your peers, tutors and industry mentors. We’ll give you your own MacBook Air to use for the duration of the programme, state-of-the-art resources to work in and top industry mentors to work with. As you progress through the course you will build a knowledgeable skillset that gives you proficiency and know-how across disciplines and specialist expertise within them. Along the way, you’ll build a tangible ‘portfolio of practice’ that showcases your work and proves your professionalism; you’ll be making and delivering real media assets for real clients in the real world. You’ll be looking for ways to reimagine trends, build brands, find fame, add value, optimise content, disrupt behaviors and monetise ideas across a range of media, platforms and channels. To do this you’ll need to understand how it all works, and your BA Digital Marketing course has the answers in a unique combination of options and projects. In addition to studying your specialism you’ll be working in collaboration with your peers, who’ve chosen to specialise in fast-track degrees around the feature film, digital art, and video games industries. You’ll work together with expert professionals and tutors on shared projects to develop, make and deliver tangible media solutions to live briefs from big brands and prestigious clients. All our teaching staff are professional academics with decades of proven experience and award-winning track records in digital marketing communications and advertising. Our industry partners are in the world’s top agency listings with global clients, some of the most famous brands in the world, elite credentials and internationally awarded campaigns.

Course details


How to apply

Application codes

Course code:
P647
Institution code:
B25
Campus name:
University House
Campus code:
S

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Additional entry requirements

Interview


English language requirements

TestGradeAdditional details
IELTS (Academic)6with 6.0 in writing and no less than 5.5 in the remaining three skills.

Unistats information

Operated by the Office for Students
74%
Student satisfaction
85%
Employment after 15 months (Most common jobs)
89%
Go onto work and study

The number of student respondents and response rates can be important in interpreting the data. For further information, see the Discover Uni website.

Fees and funding

Tuition fees

EU £11100 Year 1
England £11100 Year 1
Northern Ireland £11100 Year 1
Scotland £11100 Year 1
Wales £11100 Year 1

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Digital Marketing at Birmingham City University - UCAS