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Digital Marketing at Birmingham City University - UCAS

Course options

Course summary

Our BA Digital Marketing degree is a unique two-year fast-track programme that immerses you in real-world, professional advertising and marketing communications:

  • Digital is the shared digital media experience between brands, users, technologies and trends.
  • Marketing is how marketers add value to their brands and user experiences by fulfilling desires.
It’s a powerful mix, with industry-driven instruction in the skills you’ll need for the fast-paced digital communications sector. You’ll be working with Digital Marketing Institute (DMI) certified lecturers and top agency talent to solve creative briefs, launch simulated marketing campaigns and build multiplatform experiences for brands and their customers. BA Digital Marketing is employment-led, so the course teaches a practice-based, knowledge-applied approach: tutors and industry professionals work with you in classes and assignments to help you grow in your personal and professional development.


How to apply

Application codes

Course code:
P647
Institution code:
B25
Campus name:
Parkside Building Campus
Campus code:
C

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Welsh Baccalaureate: 120 UCAS tariff points. Considered with three A Levels or equivalent level 3 qualifications. OCR Cambridge Technical qualifications: 120 UCAS tariff points. NCFE CACHE Level 3 qualifications: 120 UCAS tariff points. WJEC Level 3 qualifications: 120 UCAS tariff points. Considered with two A Levels or equivalent level 3 qualification(s). UAL Level 3 Extended Diploma: Merit overall. Foundation Studies (Art and Design, and Art, Design and Media): Considered with a maximum of three other level 3 qualifications to obtain 120 points.


English language requirements

TestGradeAdditional details
IELTS (Academic)6overall with no less than 5.5 in any level

Student Outcomes

Operated by the Office for Students
90%
Employment after 15 months (Most common jobs)
90%
Go onto work and study

The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

England £11440 Year 1
Northern Ireland £11440 Year 1
Scotland £11440 Year 1
Wales £11440 Year 1
EU £18600 Year 1
International £18600 Year 1

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

*The Government is proposing to increase the cap on tuition fees for accelerated courses to £11,440 for 2025/26 and the University is planning on increasing fees to that maximum level once legislation is enacted.
Digital Marketing at Birmingham City University - UCAS