Birmingham City University

Degree level: Undergraduate

Marketing with Digital Communication

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Course summary

TEF Silver

Birmingham City University has opted into the TEF and received a Silver award.

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Want to get into a career in digital marketing in Birmingham? Our BA (Hons) Marketing (Digital) course allows you to take a year-long industry placement. Whilst digital marketing is no longer seen as something new and now firmly established in most businesses, there still remains a need to understand how to maximise the technology for commercial gain. This course focuses on the important issue of application and how to use digital media strategically. On this course we’ll teach you the skills you need to be a qualified marketing professional. You will learn an array of modern marketing principles, work on real-life projects with real business clients and have the opportunity to undertake a paid work placement. We teach by using real business scenarios, so you’ll get the chance to draft marketing plans for actual companies, develop and communicate digital ideas. You will also have the opportunity to gain experience in our very own in-house marketing agency, The Link. Businesses value marketing more than ever due to its ability to identify opportunities, shape customer experiences and drive profits. To be successful in his exciting area not only requires a depth understanding of the core principles, but also relies on having the acumen and practical abilities to apply and adapt this knowledge in a wide variety of scenarios. This in-demand course has been designed to give you the practical and professional skills that employers seek through our practice based learning. Part of a suite of six interrelated degrees, you will get the chance to develop additional specialist skills in Digital Marketing as well as all other key areas of marketing such as Branding and Communications, helping you to fulfil your career aspirations. This flexibility coupled with innovative extra curriculum activities and a placement year mean you take control of your learning and your career. This course is also fully recognised by Chartered Institute of Marketing (CIM). This helps to ensure content remains fresh, relevant and full of key industry insight making you industry-ready the second you graduate. Plus, you receive the maximum possible exemptions from the CIM Professional Diploma Our alignment with the Chartered Institute of Marketing (CIM) ensures our course content remains fresh, relevant and full of key industry insight making you industry-ready the second you graduate. For full details, visit our website.

Course details


How to apply

Application deadlines

If your application is completed by the following date, it’s guaranteed to be considered:

15 January

*If you apply after this deadline, universities or colleges don’t have to consider your application if they’ve filled their spaces, so the sooner you apply, the better!

Application codes

You will need these codes when you add a choice to your application.

Course codeN50B
Institution code B25
Campus nameCurzon Building Campus
Campus codeF

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

QualificationOfferFurther information
UCAS Tariff 112 points Contextualised reduced tariff offer: 96 tariff points or equivalent e.g. A-level CCC, BTEC Extended Diploma MMM, BTEC Diploma DD Please visit: http://www.bcu.ac.uk/student-info/offer-making-strategy for more information about contextual offers.
A level BBC A maximum of three subjects are considered. A levels and other level 3 qualifications
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) DMM
Access to HE Diploma Pass 60 credits overall At least 45 credits at level 3.
Scottish Higher BBCCC Where a combination of Advanced Highers and Highers are taken you must achieve grades CD in two Advanced Higers and grade CC in two Highers
AS AA - CC A maximum of two subjects along with two A levels or level 3 qualifications
Pearson BTEC Level 3 National Diploma (first teaching from September 2016) D*D* Considered with one A level or equivalent level 3 qualification
Pearson BTEC Level 3 National Foundation Diploma (first teaching from September 2016) 112 UCAS tariff points. Considered with one A level or equivalent level 3 qualification
Pearson BTEC Level 3 National Extended Certificate (first teaching from September 2016) 112 UCAS tariff points. Considered with two A level or equivalent level 3 qualifications
Pearson BTEC Level 3 National Certificate (first teaching from September 2016) 112 UCAS tariff points. Considered with two A level or equivalent level 3 qualifications
Pearson BTEC Extended Diploma (QCF) DMM
Pearson BTEC Diploma (QCF) D*D* 112 UCAS tariff points. Considered with one A level or equivalent level 3 qualification
Pearson BTEC 90-Credit Diploma (QCF) 112 UCAS tariff points. Considered with one A level or equivalent level 3 qualifications
Pearson BTEC Subsidiary Diploma (QCF) 112 UCAS tariff points. Considered with two A level or equivalent level 3 qualifications
Pearson BTEC Certificate (QCF) 112 UCAS tariff points. Considered with two A level or equivalent level 3 qualifications
Scottish Advanced Higher CCD Where a combination of Advanced Highers and Highers are taken you must achieve grades CD in two Advanced Highers and grade CC in two Highers
International Baccalaureate Diploma Programme 28 points Overall For Students who do not already hold GCSE in Mathematics at grade C/4 or above grade 5 in Maths (Standard Level) from the IB Diploma will be accepted. For Students who do not already hold GCSE in English Language at grade C/4 or above Standard Level English Language (not Literature) English A-grade 4 or above or English B - grade 5 from IB Diploma will be accepted.
Welsh Baccalaureate - Advanced Skills Challenge Certificate (first teaching September 2015) 112 UCAS tariff points. Considered with two A level or equivalent level 3 qualifications
Extended Project 112 UCAS tariff points. Considered with two A level or equivalent level 3 qualifications
Leaving Certificate - Higher Level (Ireland) (first awarded in 2017) H5, H5, H5, H5 This must include Maths and English Language taken at either Ordinary level (minimum grade O1-O4 or A-C/A1-C3) or Higher level minimum grade H5/D1
Leaving Certificate - Ordinary Level (Ireland) (first awarded in 2017) See level 3 entry under Irish Leaving Certificate for full details
Cambridge International Pre-U Certificate - Principal 112 UCAS tariff points. Considered with two A level or equivalent level 3 qualifications
GCSE/National 4/National 5 GCSE English Language and Maths grade C/4 or above or equivalents level 2 qualifications. All level 2 quals must have been achieved at the point of enrolment. Acceptable Maths and English equivalents considered in lieu of GCSE:- - City and Guilds Level 2 Certificates in Adult Numeracy/ Adult Literacy - Functional Skills/ Essential Skills level 2 Maths and English - Key Skills level 2:- Application of Number and Communication Maths and English Language grade C or above:- Scottish Intermediate 2 Scottish National 5 Maths and English Language grade 2 or above:- Scottish Credit Standard Grade
HNC (BTEC) Pass with 120 credits at level 4. Must be in a related pathway
HND (BTEC) Pass with 120 credits at level 4 and 120 credits at level 5. Must be in a related pathway
OCR Cambridge Technical Extended Diploma DMM
OCR Cambridge Technical Diploma D*D* Considered with one A level or equivalent level 3 qualification
OCR Cambridge Technical Subsidiary Diploma 112 UCAS tariff points. Considered with two A level or equivalent level 3 qualifications
OCR Cambridge Technical Foundation Diploma 112 UCAS tariff points. Considered with two A level or equivalent level 3 qualifications
OCR Cambridge Technical Introductory Diploma 112 UCAS tariff points. Considered with two A level or equivalent level 3 qualifications
OCR Cambridge Technical Extended Certificate 112 UCAS tariff points. Considered with two A level or equivalent level 3 qualifications
OCR Cambridge Technical Certificate Not accepted

English language requirements

TestGradeAdditional details
IELTS (Academic)with no less than 5.5 in any level

Fees and funding

Tuition fees

EU £9250 Year 1
England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Marketing with Digital Communication at Birmingham City University - UCAS