Course summary

On this online Marketing and Digital Communications course, you’ll learn not just to react to the changing digital landscape, but to use emerging technologies to innovate and lead marketing transformations for international audiences. You’ll immerse yourself in the ever-evolving landscape of marketing and digital communications and build a comprehensive working knowledge of marketing and branding strategy. You'll learn how to recognise and adapt to the demands of client-led and agency-led perspectives. This includes understanding returns on investment, accountability and future planning, as well as how to use data-driven marketing insights in a professional, ethical and regulated process. You will: Deepen your cultural knowledge and bring greater diversity to your practice in order to face the opportunities and challenges presented by an increasingly global market Future-proof your skills by developing the ability to embrace new marketing and digital communications approaches, as well as new and emerging ways of doing business Learn how to embed sustainability into everything you do, considering the environmental impact of your work Graduate as a forward-thinking marketing professional, ready to embrace change on a global scale Marketing and Digital Communications MA (online) is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). This means students who successfully complete the full MA are part-accredited for qualifications CIM offers professional marketing practitioners.