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Course summary

If you are interested in working in the global cosmetics industry and have an interest in the branding and promotion of beauty and cosmetics products and services then this course is for you. You will develop a range of practical business, creative and entrepreneurial skills and have the opportunity to research key and current trends in the beauty and cosmetics industry. Your personal programme of study is supported by visits to appropriate cosmetics and beauty industry events or organisations and/or interviews of professionals involved in cosmetics or beauty services promotion. What's covered in the course? On the course you will get involved in blogging, social media, website development, entrepreneurship and brand development. You’ll be actively encouraged to take part in debates about the professional, educational, political and cultural implications of beauty and cosmetics in modern societies around the world. You will also explore and use different research methods to investigate the branding and promotion of beauty services and cosmetics through marketing, advertising, events management, publicity or public relations. By the end of the course you will have gained the ability to apply the knowledge, skills and methodologies of cosmetics branding and promotion to the analysis of complex cosmetics branding and promotion issues, and to the expression of sophisticated marketing, advertising concepts. You will also have developed the ability to identify personal, career and practical goals related to cosmetics branding and promotion including work experience and entrepreneurship.

Assessment method

Your course will include a mixture of practical projects and written work. You will develop a portfolio of work that showcases your abilities and ideas and is executed and managed in a professional manner. At each stage you will also write reflective reports that encourage you to develop a critical and contextual framework within which to understand your practice and future career choices. You are assessed using a mixture of tutorial reviews, project work submissions and oral exams.


Entry requirements

Minimum BA/BSc (Hons) 2.2 classification or equivalent. Academic qualification requirement may be waived (at Admissions Tutor’s discretion) in cases of qualifying relevant work experience (minimum two years) plus level 6 comparable award e.g. HND, UG Diploma or non-Honours Degree and two years' relevant work experience.


Fees and funding

Tuition fees

No fee information has been provided for this course

Additional fee information

Please see our website for up to date fee information
Cosmetics Branding and Promotion at Birmingham City University - UCAS