Coventry University

Degree level: Undergraduate

International Fashion, PR and Communication (Top-up)

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

Prepare to become an innovative strategist and creative communicator in the fashion industry.

  • Gain an understanding of the main areas of international fashion PR and communication, including storytelling, campaign design and management, client pitching, heritage, branding, global business strategy and data analytics.
  • Explore the ever-changing media landscape and integrated nature of communication, how relationships are developed and how networks are established.
  • Combine theoretical and practical work to ensure that you have the appropriate skills for a career in fashion PR and communication.
Why you should study this course: Fast-track to a degree Fast-track your way to a bachelor's degree in fashion PR and communication with this intensive one-year course, designed for learners holding level 5 qualifications in a diverse range of areas, including fashion design, media or business management, who wish to pursue a career in fashion public relations. London location Our City of London location provides ample opportunities for students to visit trade fairs, fashion events, publishing houses and advertising and PR agencies, in order to gain valuable industry insights. Industry insight The course is taught by experts in the field of fashion, from both academic and professional backgrounds. There are extensive links to industry through networking events, clientbased projects, and an exciting programme of industry speakers. Contemporary course content A continuous dialogue between our academics and industry experts ensures that the media platforms, communication tools and software most commonly used in industry today are covered in the course content. Prepare for your future The aim of the course is to provide a foundation for employment, and to develop you into a career-ready and confident fashion PR and communication professional who is able to take on the challenges offered by the dynamic global fashion industry.

Course details

Modules

Your main study themes are: Internationalisation – Deepen your understanding of the local-yet-global nature of fashion, and how to manage key globalisation issues such as the supply chain, ethics and sustainability. Innovation – Explore the extent to which fashion is about ‘the new’, against a backdrop of changing technologies, materials and consumers trends, and how to keep a fashion brand relevant. Brand – Understand key principles of brands and how they engage with both businesses and consumers. Consider how to manage brands for long-term success within the context of short-term trends. Strategy – Learn to take a strategic and sustainable approach to business: fashion concepts need the investment of time, skill and capital to transform them into enduring business successes. For more information about what you will study, please visit our website.


How to apply

Application codes

Course code:
W230
Institution code:
C85
Campus name:
Coventry University London
Campus code:
4

Points of entry

The following entry points are available for this course:

  • Year 1

This course may be available at alternative locations, please check if other course options are available

Entry requirements

Qualification requirements

HND or successful completion of 2 years appropriate academic study in Higher Education. All applications are considered on an individual basis and the whole application is reviewed which includes previous and predicted qualifications, experience, reference and your motivation to study the course.


Unistats information

Operated by the Office for Students

There is no data available for this course. For further information visit the Discover Uni website.

Fees and funding

Tuition fees

England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1
Republic of Ireland £9250 Year 1

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
International Fashion, PR and Communication (Top-up) at Coventry University - UCAS