Prepare to become an innovative strategist and creative communicator in the fashion industry.
- Gain an understanding of the main areas of international fashion PR and communication, including storytelling, campaign design and management, client pitching, heritage, branding, global business strategy and data analytics.
- Explore the ever-changing media landscape and integrated nature of communication, how relationships are developed and how networks are established.
- Combine theoretical and practical work to ensure that you have the appropriate skills for a career in fashion PR and communication.
Your main study themes are: Internationalisation – Deepen your understanding of the local-yet-global nature of fashion, and how to manage key globalisation issues such as the supply chain, ethics and sustainability. Innovation – Explore the extent to which fashion is about ‘the new’, against a backdrop of changing technologies, materials and consumers trends, and how to keep a fashion brand relevant. Brand – Understand key principles of brands and how they engage with both businesses and consumers. Consider how to manage brands for long-term success within the context of short-term trends. Strategy – Learn to take a strategic and sustainable approach to business: fashion concepts need the investment of time, skill and capital to transform them into enduring business successes. For more information about what you will study, please visit our website.
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
- Course code:
- Institution code:
- Campus name:
- Coventry University London
- Campus code:
Points of entry
The following entry points are available for this course:
- Year 1
This course may be available at alternative locations, please check if other course options are available
HND or successful completion of 2 years appropriate academic study in Higher Education. All applications are considered on an individual basis and the whole application is reviewed which includes previous and predicted qualifications, experience, reference and your motivation to study the course.
There is no data available for this course. For further information visit the Discover Uni website.
Fees and funding
|Northern Ireland||£9250||Year 1|
|Channel Islands||£9250||Year 1|
|Republic of Ireland||£9250||Year 1|