Skip navigation
Fashion Marketing at University of Portsmouth - UCAS

Course options

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Course summary

This is a Connected Degree Portsmouth is the only University in the UK with the flexibility to choose when to do an optional paid placement or self-employed year. Either take a placement in your third year, or finish your studies first and complete a placement in your fourth year. You can decide if and when to take a placement after you've started your course. Overview Are you fascinated by marketing and looking to excel in the dynamic fashion industry? Our BA (Hons) Fashion Marketing degree course will help you strengthen your business acumen with a creative approach. Explore the fundamentals of fashion marketing—from branding and visualisation to consumer behaviour—and its global significance, especially in sustainable and ethical fashion. As you develop essential management skills, you'll gain comprehensive insight into marketing decision-making. You’ll also be able to work on real client project briefs, complete a work placement, and embark on field trips and study abroad exchanges to broaden your professional and cultural experiences. After completing this degree, you'll have diverse knowledge of fashion business and marketing management practices and the vision to create solutions for industry challenges: skills that any local, national, or global business needs.

Modules

Year 1 Core modules in this year include:

  • Consumer Insights (20 credits)
  • Critiquing Fashion (20 credits)
  • Discovering the Business Professional (20 credits)
  • Fashion Branding and Visualisation (20 credits)
  • Introduction to Global Fashion (20 credits)
  • Marketing Principles and Practice (20 credits)
There are no optional modules in this year. Year 2 Core modules in this year include:
  • Circular Fashion Practice (20 credits)
  • Creative Industries Project (20 credits)
  • Creative Industries Proposal (20 credits)
  • Digital Marketing and Social Media (20 credits)
  • Marketing Communications (20 credits)
Optional modules in this year include:
  • Creative Communications (20 credits)
  • Engaged Citizenship Through Interdisciplinary Practice (20 credits)
  • Professional Experience (20 credits)
  • Student Enterprise (20 credits)
Placement year (optional) Have the chance to do a CV-boosting work placement year after your second or third year on this Connected Degree - we're the only UK university to offer flexible sandwich placements for undergraduates. Year 3 There are no core modules in this year. Optional modules in this year include:
  • Digital Marketing Strategy (Level 6) (20 credits)
  • Fashion Analysis and Criticism (20 credits)
  • Fashion Enterprise (20 credits)
  • Final Fashion Project (40 credits)
  • Strategic Marketing in a Global Environment (20 credits)
We use the best and most current research and professional practice alongside feedback from our students to make sure course content is relevant to your future career or further studies. Therefore, some course content may change over time to reflect changes in the discipline or industry and some optional modules may not run every year. If a module doesn’t run, we’ll let you know as soon as possible and help you choose an alternative module.


How to apply

Application codes

Course code:
NW50
Institution code:
P80
Campus name:
Main Site
Campus code:
-

Points of entry

The following entry points are available for this course:

  • Year 1
  • Year 2
  • Year 3

Entry requirements for advanced entry (i.e. into Year 2 and beyond)

We welcome applications for advanced entry. If you’d like to apply for advanced entry, you need to select the required year when you complete your UCAS application.

This course may be available at alternative locations, please check if other course options are available

Entry requirements

Qualification requirements


English language requirements

TestGradeAdditional details
IELTS (Academic)6English language proficiency at a minimum of IELTS band 6.0 with no component score below 5.5.
Cambridge English AdvancedCambridge English: Advanced (CAE) (taken after January 2015). An overall score of 169 with no component score less than 162.
Cambridge English ProficiencyCambridge English: Proficiency (CPE) (taken after January 2015). An overall score of 169 with no component score less than 162.
PTE Academic62An overall score of 62 with a minimum of 59 in each skill.
TOEFL (iBT)7979 with a minimum of 18 in Reading, 17 in Listening, 20 in Speaking and 17 in Writing.
Trinity ISEPassTrinity College Integrated Skills in English (ISE) Level III with a Pass in all 4 components.

Student Outcomes

Operated by the Office for Students
89%
Employment after 15 months (Most common jobs)
96%
Go onto work and study

The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

EU £9535 Year 1
England £9535 Year 1
Northern Ireland £9535 Year 1
Scotland £9535 Year 1
Wales £9535 Year 1
Channel Islands £9535 Year 1
Republic of Ireland £9535 Year 1
International £17200 Year 1

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

Students who are resident in EU countries: please note that the net fee is inclusive of the Transition Scholarship Placement Year and Year abroad (at the time of publishing for 2025/26): UK/Channel Islands and Isle of Man students – £1,430 EU – £1,430 International (Non-EU) – £2,875. Fees are accurate at the time of publishing and are subject to change at any time without notice. Please check the course page on our website for the most up to date fee information All fees are subject to annual increase. For more information about fees, go to port.ac.uk/study/undergraduate/undergraduate-fees-and-student-finance/tuition-fees-living-costs-and-other-study-costs
Fashion Marketing at University of Portsmouth - UCAS