Course options

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Course summary

Broaden your horizon and get ready for an exciting international marketing career. This programme will equip you with knowledge and intellectual capabilities to successfully commence or develop a career in international marketing management. It is suitable for any graduate who wants a comprehensive understanding of international marketing. This could include a new graduate who is keen to start a career in marketing. Equally, it could include an experienced marketer who would like to ensure they have a thorough grounding in the marketing discipline in order to help develop their career. The programme satisfies the need for academic rigour with an understanding of the day-to-day practice of international marketing. The modules contain many examples of marketing in practice and examine both established and new techniques for practising marketing in an international context successfully. The degree also aims to develop the skills necessary for employment such as decision-making and problem-solving in complex, unpredictable and often fast changing situations; developing initiative and personal responsibility; and the independent learning ability needed for continuing professional development in an international environment.


Subjects include: Principles and practices of marketing; consumer behaviour; intercultural business communication; strategic brand management; global marketing; research methods; dissertation. 1 module from: Direct and digital marketing; case studies in international tourism; international festival and event management.

Assessment method


Entry requirements

The entry requirement for this course is a Bachelors (Honours) degree at a 2.2 or above. We look for applicants to have a background in any discipline in order to be eligible for the programme. We may also consider lesser qualifications if you have sufficient professional work experience within the industry.

English language requirements

TestGradeAdditional details
IELTS (Academic)6IELTS 6.0 overall with no component below 5.5.

Fees and funding

Tuition fees

No fee information has been provided for this course

Additional fee information

For Tuition Fee information please visit the specific course page on our website -
International Marketing at Edinburgh Napier University - UCAS