Course summary
Our Senior Leader Apprenticeship+ Marketing and Leadership MSc programme has been developed in partnership with CIM Academy, the only Accredited Study Centre owned and run by the Chartered Institute of Marketing (CIM). The programme has been designed to meet the needs of the modern senior marketer and offers up-to-date academic theory, commercial insights and practical application. All of our students have CIM membership for the duration of the course. This part-time programme meets the requirements of the revised Level 7 Senior Leader Apprenticeship Standard. Eligible organisations are able to use £14,000 of their Apprenticeship Levy to cover Part I of the programme tuition fee. Part II can be funded by the employer or employee. Find out more about our Postgraduate Apprenticeships. The Senior Leader Apprenticeship+ Marketing and Leadership MSc programme has been designed in two parts. Part I enables you to gain an understanding of both general management functions, including strategy, finance, corporate sustainability and change management, and specialist and advanced subjects related to strategic marketing, including strategic marketing planning, customer management, digital marketing, communications, and consumer behaviour. On successful completion of the taught modules, you are qualified to progress onto Part II, the Marketing and Leadership MSc, which enables you to cement your learning and complete a significant work-based project within your organisation. This programme develops your marketing and leadership skills, enabling you to lead change and meet the constantly evolving needs and requirements of customers. You will gain leading-edge insights into marketing and leadership that can then be applied directly within your organisation. The Senior Leader Apprenticeship+ Marketing and Leadership MSc is informed by Cranfield’s Strategic Marketing MSc – a top-ranked marketing MSc, 5th in the UK and 15th in the world by QS World University Rankings: Masters in Marketing 2022 – and Management MSc – ranked 5th in the UK and 36th in the world in The Economist Which MBA? Masters in Management (MiM) 2021 ranking. Course date January 2023 Who is it for?
- Experienced marketing professionals who are seeking, or are required, to take on leadership roles involving the development of market strategy, managing customer relationships and contributing to business growth.
- Early-career professionals who want a "real-world" business education which they can apply directly back to their workplace.
- Second career professionals seeking a change into marketing and leadership positions.
- Self-motivated marketing managers who are keen to develop themselves, enhance their skills, knowledge and abilities, and become more effective leaders.
Modules
Modules include understanding marketing and competitors, understanding customers, growth and innovation, value propositions, customer relationships and delivery channels, marketing communications, accounting and finance, evaluating marketing effectiveness, people management and leadership, leading with impact: organisational behaviour and enterprise performance and risk management.
Assessment method
The Cranfield Senior Leader Apprenticeship+ Marketing and Leadership MSc is delivered in two parts: • Part I: 11 modules are studied over a 15-month period. During this time, students build their portfolio of work-based evidence with support from their employer and their Cranfield Apprenticeship Tutor. Students also have peer coaching alongside their studies. This concludes with an End-Point Assessment (EPA), completed over a five-month period, which includes the student’s Strategic Business Proposal, supported by their employer. • Part II: Progression to the Marketing and Leadership MSc over a further six-month period including research preparation and an organisation-based or relevant research project. Course delivery: Part I taught modules are mapped to the revised Senior Leader Apprenticeship Standard (SLA). These are assessed through assignments that relate to a wide range of marketing and management themes. Part II, the written thesis project, is written individually and submitted at the end of the course.
Entry requirements
Candidates normally possess a first or second class UK honours degree (or an international equivalent). Alternatively we will consider a professional qualification (such as CIMA, ACA, ACCA) together with a minimum of 5 years’ post-qualification work experience. Other relevant qualifications, together with significant experience, may also be considered. Professional experience and personal qualities are equally important to us and each application is considered on its individual merit. Before an application is submitted for the Senior Leader Apprenticeship programme, you need to have approval from your employer. You have to be employed and your employer has to agree to provide you with the support and supervision to carry out your job role and your apprenticeship. It is a requirement of the Apprenticeship Funding Rules that you are working at least 50% of your contracted hours in England. A three-way agreement needs to be put in place between Cranfield University, the employer and the student.
Fees and funding
Tuition fees
No fee information has been provided for this course
Additional fee information
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Provider information
Cranfield University
Cranfield
Bedford
MK43 0AL