University of Hertfordshire

Degree level: Postgraduate

Strategic Marketing with Digital Media Management (Experiential Learning) (Taught)

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Course summary

This MSc Strategic Marketing with Digital Media Management (Experiential Learning) is designed to develop master’s level knowledge and skills within the digital marketing discipline and to enhance employability within this field.    The programme offers three award routes that you can choose to study: 

  • One-year full-time MSc Strategic Marketing with Digital Media Management - view the MSc Strategic Marketing with Digital Media Management course
  • Two year full-time MSc Strategic Marketing with Digital Media Management with Placement Year - view the MSc Strategic Marketing with Digital Media Management with Placement Year course.
  • Two year MSc Strategic Marketing with Digital Media Management (Experiential Learning).
  • The two-year full-time MSc Strategic Marketing with Digital Media Management welcomes you for a September entry only.
The course offers you the opportunity to explore digital marketing in several areas. It deepens your marketing knowledge and understanding by laying a foundation through modules covering competitive advantage, integrated marketing communications, strategic customer engagement, and contemporary marketing.  You also cover entrepreneurial marketing as we recognise that marketing in small organisations is different to that in large organisations.    You will have the opportunity to enhance your digital content creation skills, confidently take ownership of digital leadership positions and solidify your actions by making data driven marketing decisions. There will also be the opportunity to conduct either an independent major research project within your area of interest or an applied marketing project. You will also build a strong network of marketing contacts. Some will become your close friends, and a few may even become your future colleagues.  Who is the course for? This MSc Strategic Marketing with Digital Media Management (Experiential Learning) has been designed for:  
  • Graduates who have an undergraduate degree in marketing and want to specialize further while focused on Digital Media Management
  • Graduates who have an undergraduate degree in another discipline but want to specialize in marketing while focused on Digital Media Management.
  • Marketing professionals who want to specialize even further within the discipline of Digital Media Management
Why choose this course? This course provides a world-recognised master’s degree, together with relevant practical experience, giving you a unique combination of sought-after skills that are transferrable to a wide range of sectors. Our close connection with industry allows students to meet and learn from industry experts, with wider networking opportunities available through the larger community of students and faculty. The one-year full-time programme is a great opportunity for students wanting to pursue traditional postgraduate study in the UK. The two-year full-time programme is a great opportunity for those who want to dive even deeper into the world of marketing by experiencing practice within the field. All pathways provide the opportunity to: 
  • Study a range of branding subjects in a marketing context
  • Engage in a wider university curriculum with extra-curricular activities within our diverse community, enhancing employability
  • Personalise your study through research options that include a dissertation or an applied marketing branding project.

Course details

Modules

Preparation for the Workplace.. Delivering Competitive Advantage. Integrated Marketing Communications. Strategic Customer Management. Contemporary Marketing. Entrepreneurial Marketing. The Digital Marketing Toolbox. Digital Leadership: Disruptive Innovation & Transformation. Data Driven Marketing.


Entry requirements

The entry requirements for this course are an honours degree (at least 2:2 or above) in any discipline, a degree equivalent professional qualification or appropriate work experience combined with a relevant qualification. All students from non-majority English speaking countries require proof of English language proficiency. The following qualifications and grades will be considered: GCSE English language grade A-C IELTS 6.5 (with no less than 5.5 in any band)


Fees and funding

Tuition fees

No fee information has been provided for this course

Additional fee information

Fees for Postgraduate Study 2023/24: https://www.herts.ac.uk/study/fees-and-funding/fee-information/how-much-are-my-fees
Strategic Marketing with Digital Media Management (Experiential Learning) at University of Hertfordshire - UCAS