Goldsmiths, University of London

Degree level: Undergraduate

Economics with Marketing

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

Economists study how markets function. Marketing is about how to operate in markets. The Goldsmiths BA Economics with Marketing will help you develop crucial skills in both disciplines. Why study BA Economics with Marketing at Goldsmiths?

  • This unique course combines a rigorous training in economic theory and applications with cutting-edge insights and techniques from marketing practice.
  • Our economics teaching is pluralist and interdisciplinary, so you'll be able to understand which tools are useful when tackling different problems in the real world. Our marketing teaching uses perspectives from psychology, sociology and management to keep you at the frontier of marketing practice.
  • This degree will give you great flexibility in today’s competitive labour market: you can work in traditional economics jobs and in a range of management and marketing jobs that are looking for this unique set of skills. For example, you will be uniquely positioned for marketing jobs with a quantitative angle.
  • To prepare for your future career, you'll have the opportunity to apply for a limited number of competitive placements. Placements take place at the end of your second year; they count as a 15-credit option towards your degree. Placements enhance your CV, bring theory and practical experience together, and help you develop industry contacts.
  • Through the Erasmus programme, you can spend half of your third year at a university in Europe. You'll attend modules, experience a different culture and academic environment, and you'll have the option of learning or improving a foreign language.
  • You'll be part of the Institute of Management Studies, which is highly interdisciplinary and has academics researching not only in economics and marketing, but also in management, business psychology, strategy, innovation and entrepreneurship.
  • A recent project is Economics: Past, Present and Future, a website produced by Economics at Goldsmiths and used across universities in the UK. On this website, students can find a series of interviews of celebrated economists such as Sheila Dow, Geoff Harcourt, Charles Goodhart, Tony Lawson, Julie Nelson and Ha-Joon Chang.

Course details


Year 1 (credit level 4) you'll study the following modules: Introductory Economics Economic Reasoning Perspectives from the Social Sciences Mathematics for Economics and Business Introduction to Marketing Marketing Management Year 2 (credit level 5) you study the following modules: Intermediate Microeconomics Intermediate Macroeconomics Quantitative Economics Applied Quantitative Economics History of Economic Ideas Economic History Consumer Behaviour Product Innovation and Management Year 3 (credit level 6) you take the following compulsory modules: International Economics Public Economics Consumer Culture Behavioural Economics You also choose 60 credits of optional modules. 30 credits economics and 30 credits from management and marketing. Examples of the kinds of modules that will be available are listed below: Marketing and management modules Marketing Strategy Digital Marketing and Social Media Leadership and Talent Management International Business Innovation Case Studies Project Management Material Culture Social Media, Crowdsourcing and Citizen Sensing Psychology of Marketing and Advertising Technology & Marketing Marketing Analytics Economics modules Econometrics Advanced Econometrics From National Statistics to Big Data Development Economics Manias, Bubbles, Crises and Market Failure Individual and Institutional Economic Behaviour Communications and Presentation Skills *Please note that due to staff research commitments not all of these modules may be available every year.

Assessment method

You’ll be assessed by a variety of methods, depending on your module choices. These include coursework, examinations, group work and projects.

How to apply

Application codes

Course code:
Institution code:
Campus name:
Main Site
Campus code:

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

You should have at least Grade B/Grade 6 in GCSE Economics, Maths or Statistics or equivalent.

English language requirements

TestGradeAdditional details
IELTS (Academic)6With a 6.0 in writing and no element lower than 5.5

Unistats information

Operated by the Office for Students
Student satisfaction
Employment after 15 months (Most common jobs)
Go onto work and study

The number of student respondents and response rates can be important in interpreting the data. For further information, see the Discover Uni website.

Fees and funding

Tuition fees

No fee information has been provided for this course

Additional fee information

To find out more about fees and funding, please check our undergraduate fees guidance or contact the Fees Office
Economics with Marketing at Goldsmiths, University of London - UCAS