Course summary

Businesses face an ever-changing landscape of shifting markets, business models and emerging technologies. Highly developed business management skills are integral to successful and sustainable organisational performance. Abertay’s BA (Hons) Business Management with Analytics is delivered within the School of Business, Law and Social Sciences. You will learn the complexities of modern business and the underpinning knowledge and analytical skills to develop and implement solutions to their challenges. Analytics is a highly complementary subject with Business Management. As organisations collect more ‘big data’, there is a critical need for employees who can analyse it strategically in areas such as marketing intelligence, CRM, sales and financial management. You will learn the ability to present and interpret findings clearly and effectively in a range of business settings and make informed, data-driven business decisions. This highly practical programme puts employment front and centre. You will learn how businesses operate in the real world through expert guest speakers, projects tackling real-life business problems and off-site visits. You will work on projects with nationwide organisations such as the IBM Business Challenge and be encouraged to undertake a work placement and overseas study opportunity to broaden your horizons. Business degrees at Abertay are inherently flexible and provide you with the ability to tailor what you study to your own interests and career aspirations. The first two years of study cover a common curriculum including the basics of business management, accounting and marketing. As you progress, you can remain on Business Management or add a subject specialism. Aside from Analytics, there are subject specialisms in People Management, Law or Events Management. Abertay is ranked: • UK University of the Year 2021 - Teaching Quality (The Times/ Sunday Times Good University Guide) • UK Top 10 - Student Satisfaction & Teaching (Guardian Good University Guide 2021) • UK Top 10 - Student Satisfaction (National Student Survey 2020)