Course summary
A clever digital ad campaign can influence millions of people. The right visual identity can transform brands and inspire loyalty. A social media post could start a revolution. On our MSc Digital Marketing at Oxford Brookes, we’ll show you how your ideas can drive profits for businesses and make a positive contribution to society at the same time. You might be joining us after an undergraduate degree or maybe you’ve been working in a business and want to move across to digital marketing. Perhaps you’re launching your own company and know how valuable these specialist skills are. Whatever your reasons, we’ll give you a strong foundation to build on for an exciting career. While the theory is important, we believe a practical experience is even more valuable. Throughout the course you’ll learn digital marketing by doing digital marketing. Experiment with analytics tools using real data from real organisations. Develop the online customer experience. Test the latest marketing apps. And learn in our specialist social media suite – it’s not just the sciences that get their own labs.
Modules
Introduction to the Principles of Marketing Understanding Customer Behaviour Research Methods for Events and Marketing Professional and Academic Development Digital Marketing Analytics Customer Insight and Engagement Digital and Social Media Marketing Strategy Global Marketing Strategy Final project - choose one of: Dissertation The dissertation is an opportunity for you to explore and develop expertise in digital marketing. You are encouraged to choose a topic that will be valuable in your future career. This is a self-managed activity, with you driving your own research project, with guidance and advice by a supervisor, based on the proposal developed in the Research Methods in Events and Marketing module. Client Project You have the opportunity to link theory to practice by analysing a real organisational issue. Having identified a project (with the approval of both the client company and the Module Leader) you investigate a particular issue, one that can be supported through the relevant literature and by conducting primary research with the client. This module is not an internship but can be taken in conjunction with an internship you have identified and are participating in. The 'issue' in question may be current management problem for the client organisation or related to future strategic choices. The Client project provides you with a significant learning and personal development experience. Optional modules Marketing Practice (sandwich mode) This module is a great opportunity to gain one year’s supervised full time paid work experience in the UK or internationally in a marketing role. You will investigate a digital marketing challenge in a commercial or non-profit organisation. Throughout this module, you apply the practical concepts you have learned on the course. When you are working for the organisation, you will be responsible for managing a large proportion of your own learning, including tracking and recording your progress. We provide lots of support to help you find a paid work experience and gain connections with various organisations. Our placements team (WAVES) has a database which records work placement opportunities and they run numerous placements fairs where you could meet potential employers. Securing a work experience placement is your responsibility and does take a lot of effort, but this gives you valuable experience. You would need to cover your own living and travel costs throughout this duration.
Assessment method
You will be assessed in a number of ways which will encourage your creativity. These include:
- individual and group reports and presentations
- portfolios
- reflective statements
- examinations
- open briefs.
Professional bodies
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Chartered Institute of Marketing
- Institute of Direct and Digital Marketing
How to apply
International applicants
If English is not your first language you will need to satisfy the university's English language requirements: IELTS minimum 6.0 (with a minimum of 6.0 in reading and writing and 5.5 in listening and speaking) if you have completed your undergraduate degree in the UK (at least one full year of study) you will automatically meet our English language requirements. Please also see the University's standard English language requirements.
Entry requirements
The programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with: - a minimum of a second-class honours degree - or equivalent overseas degree from a recognised institution - or equivalent professional or other qualification. Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience. This should include, in particular, further professional training and accreditation and the demonstration of appropriate career development. Entry will also be subject to two satisfactory references (one of these must be an academic reference).
Fees and funding
Tuition fees
England | £11350 | Year 1 |
Northern Ireland | £11350 | Year 1 |
Scotland | £11350 | Year 1 |
Wales | £11350 | Year 1 |
Channel Islands | £11350 | Year 1 |
EU | £17650 | Year 1 |
International | £17650 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Provider information
Oxford Brookes University
Gipsy Lane
Headington
Oxford
OX3 0BP