Course summary
Our MSc in Digital Marketing enables you to specialise in planning and applying digital marketing strategies. The specialist digital marketing knowledge we teach helps you to understand and create digital marketing solutions. During your studies you will develop:
- a strong foundation in marketing theory and practice
- a specialist perspective on digital marketing and how it integrates into an overall marketing framework
- the skills to analyse complex marketing situations in the digital environment and develop solutions and actions.
- Digital Marketing Analyst
- Social Media Manager
- Communities and Social Media Specialist.
Modules
You will be assessed in a number of ways including individual and group reports and presentations; portfolios; reflective statements; examinations and open briefs. The dissertation and client project allows you to focus on a marketing communications management topic.Both activities are self-managed.
Assessment method
Most of the teaching on this course takes the form of interactive workshops. You will strengthen your practical analysis and decision-making skills with:
- lectures
- discussions
- role-play exercises.
Professional bodies
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Chartered Institute of Marketing
- Institute of Direct and Digital Marketing
How to apply
International applicants
If English is not your first language you will need to have the following level of English language competency: IELTS minimum 6.0 (with a minimum of 6.0 in reading and writing and 5.5 in listening and speaking). If you have completed your undergraduate degree in the UK (at least one full year of study) you will automatically meet our English language requirements.
Entry requirements
The programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with: - a minimum of a second-class honours degree - or equivalent overseas degree from a recognised institution - or equivalent professional or other qualification. Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience. This should include, in particular, further professional training and accreditation and the demonstration of appropriate career development. Entry will also be subject to two satisfactory references (one of these must be an academic reference).
Fees and funding
Tuition fees
| EU | £16800 | Year 1 |
| England | £10800 | Year 1 |
| Northern Ireland | £10800 | Year 1 |
| Scotland | £10800 | Year 1 |
| Wales | £10800 | Year 1 |
| Channel Islands | £10800 | Year 1 |
| International | £16800 | Year 1 |
Additional fee information
Please note tuition fees may increase in subsequent years both for new and continuing students.
Provider information
Oxford Brookes University
Gipsy Lane
Headington
Oxford
OX3 0BP