Institute of Contemporary Music Performance

Degree level: Undergraduate
Awarded by: The Institute of Contemporary Music Performance

Digital Marketing and Music Management

Course options

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Course summary

The digital world never stands still. Constantly evolving technologies and innovations shape the ways we interact with people, products and businesses — and influence the decisions we make. And so, to reach their audiences and get their voices heard online, brands and creatives have to keep up with the changes. Whether you’re trying to get established as an artist or producer, or want to kickstart a marketing career in the music industry, this one-year CertHE Digital Marketing & Music Management is all about getting yourself — or your brand — noticed. Through six immersive modules we’ll teach you the latest digital marketing techniques, guided by the experts, and use our industry contacts and experience to show you the inner workings of the music business. You’ll begin your first semester with Understanding the Music Industry, where we’ll take you behind the scenes of the music business, from writing and recording to publishing and distributing. Next, we’ll give you an Introduction to Digital Marketing, taking you through the key principles, practices and platforms of both digital and general marketing. You'll also learn about Content Creation & Social Media, looking at how each platform works and how you can create content to fit. During your second semester you’ll discover what it means to be an entrepreneur in the Exploring Entrepreneurship module, using what you learn to promote your brand, business, or qualifications with confidence. Next comes Market Research Methodologies, where you'll get an insight into what makes people tick and what that means for your brand. Finally, Music Marketing & Release Strategies gives you hands-on experience of releasing your own music, covering marketing, DIY release campaigns and digital distribution. Through a mixture of traditional lectures, seminars, practicals and workshops, by the end of the year you’ll have the foundational skills and understanding you need to kickstart your career. Or you can continue your studies; the CertHE is equivalent to the first year of our BA (Hons) Digital Marketing & Music Management, so you can pick up where you left off in Year 2 if you want to learn more. All in all, the CertHe Digital Marketing & Music Management is a launchpad for your industry ambitions — wherever you want to go next. Module summary This one-year course gives you insights into both the music and digital marketing industries. You’ll learn about technical marketing principles, experiment with content creation and discover what it means to be an entrepreneur, providing a thorough foundation for a career or further study in marketing. And on the music side, you’ll dive into the inner workings of the industry and explore the different types of music marketing campaigns and strategies. Whether you want to strike out on your own or work in music marketing, it all starts here.

Course details

Modules

  • Understanding the Music Industry
  • Introduction to Digital Marketing
  • Content Creation and Social Media
  • Exploring Entrepreneurship
  • Market Research
- Music Marketing and Release Strategies

Qualified teacher status (QTS)

To work as a teacher at a state school in England or Wales, you will need to achieve qualified teacher status (QTS). This is offered on this course for the following level:

  • Course does not award QTS

How to apply

Application codes

Course code:
CDMM
Institution code:
I25
Campus name:
Main Site
Campus code:
-

Points of entry

The following entry points are available for this course:

  • Year 1

International applicants

International students will typically hold a relevant equivalent qualification, please check your qualification with our Admissions team. In addition, you should hold a relevant English language qualification equivalent to CEFR Level B2. Unfortunately ICMP are able unable to sponsor students that require a Student Route Visa to study in the UK for this course.. For more information on the application process contact [email protected]

Entry requirements

Qualification requirements


Unistats information

Operated by the Office for Students

There is no data available for this course. For further information visit the Discover Uni website.

Fees and funding

Tuition fees

EU £9250 Whole course
England £9250 Whole course
Northern Ireland £9250 Whole course
Scotland £9250 Whole course
Wales £9250 Whole course
Channel Islands £9250 Whole course
Republic of Ireland £9250 Whole course
International £14750 Whole course

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.

Sponsorship information

For students to be eligible for SLC funding, they must be studying a designated course. Courses at the ICMP are designated each year by the Department for Business, Innovation and Skills. We have developed together with valued partners several scholarships and bursaries which supplement our outreach and widening participation activities and enhance access to our courses. Please contact our admissions team for more information.

Digital Marketing and Music Management at Institute of Contemporary Music Performance - UCAS