20Apr
UndergraduateCoventry University has participated in the Teaching Excellence Framework.These ratings were awarded in 2023, for four years.
Open days
Course summary
The Marketing and Public Relations (PR) BA (Hons) degree with foundation year aims to equip you with the knowledge, competencies and skills that are required to be successful in the contemporary marketing and PR industries. In recent years, marketing and PR have gained increasing significance with the growth of digital marketing, social media and corporate social responsibility. Working in a marketing environment can be fast-paced, exciting and fun, and touches on all aspects of the business, such as branding, positioning and working towards building a sustainable image. The foundation year will introduce you to the world of business with a strong focus on management, business communications and marketing in a global context. It creates opportunities for you to develop vital business skills and to put theory, both traditional and contemporary, into practice with real-world scenarios, as well as prepare you for study at the undergraduate degree level. Recognised by the Chartered Institute of Public Relations (CIPR) and the Chartered Institute of Marketing (CIM), you will become members of these professional associations for the duration of your course and have the opportunity to gain a Level 4 CIM Certificate in Professional Marketing in addition to your degree (subject to additional fees). If you choose to leave the degree course after successfully passing Year 1, you will be eligible for a Higher National Certificate (HNC) in Marketing and PR. If you choose to leave the degree course after successfully passing Year 2, you will be eligible for a Higher National Diploma (HND) in Marketing and PR. For the most up-to-date information about course modules, sandwich years or part-time learning, please visit our website.
Modules
In the foundation year, the modules are: Business Communications Management Skills Marketing for Business Global Business During the degree part of the course, the modules are: Year 1: Marketing Principles Marketing Communications Public Relations in Context Contemporary Skills for Public Relations Year 2: Digital Marketing Entrepreneurial Marketing Innovation in PR Media Relationship Management Final year: International Marketing and PR Advanced PR Planning and CSR Strategic Marketing Management Marketing and PR Research Project
How to apply
25Jan
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- N510
- Institution code:
- C85
- Campus name:
- CU Coventry
- Campus code:
- 5
Points of entry
The following entry points are available for this course:
- Foundation
This course may be available at alternative locations, please check if other course options are available
Entry requirements
Qualification requirements
UCAS Tariff - 40 points
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - PPP
Access to HE Diploma
GCSE/National 4/National 5
Applicants who do not have Level 3 (A-level or equivalent) qualifications. We can considered on an individual basis provided that you have 5 GCSEs at grade 4 / C or above including English and Mathematics plus two years relevant work experience. Your application will be considered on an individual basis and the application is reviewed as a whole, which includes previous and predicted qualifications, experience, reference and Personal statement that outlines your motivation to study the course. The University also accepts the BTEC Level 3 National Extended Certificate/BTEC Level 3 Subsidiary Diploma and BTEC Level 3 National Diploma/BTEC Level 3 Diploma for entry onto degree programmes, provided that they are studied in combination with other qualifications that are equivalent to three A2 Levels. This may include subject specific requirements where necessary. If you are successful in receiving an offer, you will be invited to an Applicant Visit Day to discover more about the course and studying at Coventry University Group.
Student Outcomes
Operated by the Office for Students
Employment after 15 months (Most common jobs)
Go onto work and study
The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
Tuition fees
| England | £7950 | Year 1 |
| Northern Ireland | £7950 | Year 1 |
| Scotland | £7950 | Year 1 |
| Wales | £7950 | Year 1 |
| Channel Islands | £7950 | Year 1 |
| Republic of Ireland | £7950 | Year 1 |
Additional fee information
This course with foundation year is not currently available to international students. If you do not meet the entry requirements to directly join year 1 of the degree, please take a look at our International Pathways Programme for additional options. www.coventry.ac.uk/international-students-hub/international-pathways/
Provider information
CU Coventry
8 Mile Lane
Coventry
CV1 2TU