Course summary
Online engagement is a defining feature of today’s business environment. Competence in digital activity is crucial to success, be that business profitability, optimised communication, or data management and analysis. Reflecting this, WMG’s e-Business Management MSc is designed around four specialist routes: Data Science and Digital Operations; e-Commerce and Digital Analytics; Digital Marketing; and Digital Technology Management and Consultancy. This degree will equip you with the techniques to manage the strategic development of e-business based organisations and appropriate e-business technologies. You will develop the skills and knowledge to evaluate, manage, and improve the operational functions of an organisation and to apply the concepts of systems integration to the design and development of products and services through market analysis. With the exponential growth in e-Business activity worldwide, there is great demand for e-Business professionals who bring particular specialised knowledge and skills. This MSc therefore allows you to select from one of four specialisms, providing you with a deeper understanding of one of the key areas of e-Business deployments and tailoring your modules in line with your future career path.
Modules
The following topics are covered in each e-Business Management specialism: Data Science and Digital Operations specialism e-Business Fundamentals Enterprise e-Commerce Solutions Innovative Simulation Design and Development Big Data Analytics and Optimisation Machine Learning and Data Engineering Problem Solving with Statistics Digital and Data Science Consultancy Study, Professional and Analytical Skills e-Commerce and Digital Analytics specialism e-Business Fundamentals Enterprise e-Commerce Solutions Digital Development with Python Digital Entrepreneurship and Financing Big Data, Analytics and Optimisation Agile Project Management and Consultancy Supply Chain Integration Study, Professional and Analytical Skills Digital Marketing specialism e-Business Fundamentals Digital Marketing Strategy and Management e-Customer Relationship Management Creating a Digital Brand Digital Analytics and Marketing Technology Digital Retail Strategy Digital Marketing Campaigns Study, Professional and Analytical Skills Digital Technology Management and Consultancy specialism e-Business Fundamentals Technology Management Digital Product Development with Cloud Emerging Technologies for Business Managing Innovation and Change Systems Thinking and Systems Engineering Digital Consultancy Study, Professional and Analytical Skills
Assessment method
Modules are predominantly assessed by way of written Post Module Assignments (PMA), but assessment can also be in other formats. Most modules will also have a degree of In-Module Assessment (IMA), which will vary by module and may take the form of presentations, on-line tests, self-reflection or a range of other methods. For the research component, you will undertake a major research project. Project submission is likely to include both a written and a presentation element, accounting for 33% of your overall academic grade.
Entry requirements
2:i undergraduate degree (or equivalent) in a range of disciplines relevant to your chosen specialism. These may include IT, media, communications, business, data, science or technology related subjects. Candidates with a UK 2:ii (or equivalent) may be accepted upon demonstration of relevant professional experience. IELTS overall score of 6.5, minimum component scores not below 6.0 We welcome applications from students with other internationally recognised qualifications. Candidates with professional experience should include their CV with their application.
Fees and funding
Tuition fees
No fee information has been provided for this course
Additional fee information
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Provider information
University of Warwick
Coventry
CV4 7AL