This new course has been designed to develop and prepare you for working in the varied and dynamic global event and experiential industry sectors. They are sectors which are vital economically, create numerous employment opportunities, and contribute significantly to people's quality of life. Despite the challenges of the global pandemic, it is a sector which has returned with vigour and excitement, creating extensive opportunities for established event and experiential businesses and new entrepreneurs.
- The course has been designed to develop a deeper understanding of management within a broad number of events and experience industries, including the arts, heritage, music, entertainment, corporate events such as conferences and exhibitions, and many other cultural and creative businesses.
- The course has a strong problem-based teaching approach, grounding theories and assignments in real world event and experience scenarios.
- The course addresses the principles employed in making strategic decisions and the more immediate, dynamic operational decision making, offering insight on leading and managing within these sectors.
- You will develop, upon successful completion, a set of highly transferable management and creative skills which should enable you to excel across international boundaries and cultures.
- You will have the option to apply for a ‘professional experience’ opportunity2, designed to further develop your skills and knowledge with the aim of maximising your employability prospects.
Understanding the Events and Experience Industries – 15 credits Experience Design – 15 credits Marketing and Funding – 15 credits Leadership and Relationship Management – 15 credits Health and Safety, Risk, and Crisis Management – 15 credits Managing Experiential Projects – 15 credits Managing Resources and Self-Employment – 15 credits Sustainable Development and Legacy – 15 credits Entrepreneurial Practice – 10 credits Project – 50 credits
A variety of assessment methods aim to help develop both your practical skills and subject knowledge, which in turn allows the practical application of theory to real-world settings. Assessment methods include individual and group presentations, individual essays, individual portfolios, formal examinations and individual and group proposals. The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes. Assessments may include exams, individual assignments or group work elements. The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes. Assessments may include exams, individual assignments or group work elements.
Applicants should hold a good honours degree 2:2 or above in a relevant academic discipline, such as finance, accounting or economics. our request information form. Applications from candidates with relevant experience will be considered on an individual basis. Each application will be considered on its merits and the final decision will be made by the course director.
Fees and funding
No fee information has been provided for this course
Additional fee information
Course contact detailsVisit our course page
024 7765 2222