Course summary

Apple, Google and Tesla all have one thing in common. Innovation. It is the driving force behind any business activity and managing it appropriately is crucial for success. In our MSc in Entrepreneurship and Innovation you will look at the theory and practice, models, frameworks and techniques of entrepreneurship and innovation management. You will learn how to manage and actively play a role in the entrepreneurial process as well as appreciate the skills required to take a product or service from concept to market by looking at new product development, strategy and marketing. The course will analyse the dynamics of the business environment and the scope for the strategic response; analyse and evaluate management problems and issues including the consumer’s needs and the political, social and technological contexts within which organisations operate to address the uncertainties of innovation and entrepreneurship. It will also provide you with the skills to identify the most appropriate tools and methods for data acquisition, assessment, analysis and dissemination and how to overcome barriers to change. You will develop your analytical and reasoning skills as well as your interpersonal, team-working and communication skills. You be able to identify problems, evaluate and analyse business and innovation scenarios and consider alternative solutions. In addition you will benefit from the Leicester Innovation Hub. The Hub provides a creative space and access to expertise for entrepreneurs, innovators and local companies to develop new ideas and start-ups as well as dedicated innovation support for you to capitalise on your innovative ideas and network with like-minded people. This course has been designed for both individual entrepreneurs and corporate entrepreneurship and as well as for those who want to be an aspiring and innovative manager.