Course summary
SUBJECT TO APPROVAL The MA in Marketing Communications is your passport to mastering brand communication in today's diverse media landscape. This program focuses on building essential skills in digital content creation, campaign pitching and persuasive communication. You'll then advance to the specialization phase, honing expertise in branding, digital marketing, advertising, and brand storytelling. With a strong emphasis on direct and digital communication practices, you'll learn how to create compelling branded digital content, engage audiences with cutting-edge media strategies, and enhance brand profiles, across commercial sectors and industries. Our MA prepares you for leadership roles in marketing, advertising, brand management, and related fields. We are going through the process of becoming accredited by the Chartered Institute of Marketing. Who is this course for? Ideal for recent graduates and career changers, this program welcomes individuals passionate about communication and contemporary media. No matter your background, our MA equips you with the knowledge and skills to excel in marketing, advertising, brand management, and related sectors, paving the way to leadership in these dynamic fields.
Assessment method
The programme assesses your knowledge of key concepts and creative professional practice via a mix of coursework assignments. These assessment forms are designed to simulate the sorts of activities you will need to undertake in the workplace. They include: creative portfolios including presentations and advertising content written promotional copy and blogs and podcasts critical/reflective essays presentations, industry reports, marketing plans other projects and individual and group assignments. In your projects, you will develop skills in providing and receiving peer review. Individual and group project reports and presentations will assess both creative and professional content and your presentation skills.
Entry requirements
Applicants should have (or expect to gain): First or second class honours degree (or international equivalent) in any subject. We also welcome applicants with industry experience in the media, information, communication or business sectors.
English language requirements
Applicants who need to demonstrate English language proficiency need to have: · Equivalent of an SELT academic test with an overall score of [6.5] with no less than [5.5] in any component. For more information on English language requirements, please visit our website.
Fees and funding
Tuition fees
No fee information has been provided for this course
Additional fee information
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Provider information
City, University of London
Northampton Square
City of London
EC1V 0HB