Sport has been transformed by media investment and emergent technologies that range from the latest English Premier League television and radio broadcast deals to the huge growth of online media. The football industry is supported by all media platforms including print, broadcast and online at multiple levels as a source of content, as well as a competitive business tool in the pursuit of audiences and as a forum and environment for social media discussion. Sports media is a multi-faceted environment and this degree provides you with a contextual degree on how public relations and journalism relate to the business of football. In this century, the mutual dependence of football business and the media has become central to understanding either industry. What was once back page news is now regularly seen on the front, and often before readers see any of this content they have seen or heard live coverage of games, wherever they are in the world, via television or the internet. Industry stakeholders are ever more conscious of image rights and of controlling the flow of content to external media. UCFB brings senior figures from organisations such as Sky, BBC, ITV, talkSPORT and governing bodies to work with our students and provide them with important insights in to how the media really works in order to supplement the teachings from UCFB’s own industry professionals and experienced media academics. The media pathways explore the many facets of media communications and develop your understanding of the interconnected relationship between industry stakeholders. You will also gain an understanding of football business and media by introducing international football business models and management concepts, business planning, contemporary issues and public relations events strategy. There will be opportunities to develop your practical application of how football brands communicate to their audiences through PR related activity. The foundation year provides students with an understanding of a range of concepts, models and practical skills related to the industry and will introduce you to the basic skills, roles and responsibilities including match reporting, law and ethics, camera and radio skills and page design.
Foundation Year Modules: Preparing for Success in Higher Education; Employability and Enterprise; Foundation in Media Practice; Study Project Year 1 Modules: Understanding Football Business; Principles of Sports Media; Understanding Football Fans & Customers; Social & Digital Sports Media Year 2 Modules: Broadcast Journalism; International Football Business Analysis; Research Methods; Television Production Year 3 Modules: Contemporary Issues in Sports Media; Professional Practice Portfolio; Public Relations Strategy; Research Project
This programme is predominantly assessed through coursework, however students will also be expected to undertake a number of written exams and will also be assessed through practical examinations for certain elements of the programme.
How to apply
If your application is completed by the following date, it’s guaranteed to be considered:
15 January*If you apply after this deadline, universities or colleges don’t have to consider your application if they’ve filled their spaces, so the sooner you apply, the better!
You will need these codes when you add a choice to your application.
Please select a course option – you will then see the application code you need to use to apply for the course.
Points of entry
The following entry points are available for this course:
|UCAS Tariff||64 points|
|Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)||MPP|
|Pearson BTEC Level 3 National Diploma (first teaching from September 2016)||MM|
Additional entry requirements
Applicants who do not meet the programme's minimum entry requirements will be asked to attend an interview and assessment at a UCFB campus.
English language requirements
|IELTS (Academic)||6||A minimum of 5.5 required in each specific band.|
Fees and funding
|Channel Islands||£9250||Year 1|
|Northern Ireland||£9250||Year 1|
Additional fee information
Please see https://www.ucfb.ac.uk/ for information on tuition fees and funding opportunities at UCFB, including our Undergraduate Scholarships and Bursaries scheme.