Course summary
Develop the skills and practical experience required to pursue a career in the marketing and management of festivals, events and conferences. A career in marketing can take you into almost any sector of business and into workplaces all over the world. This course is particularly aimed at those who wish to combine the key principles and practice of marketing with a specialisation in the management of festivals, events and conferences. You’ll be able to make a vital contribution to commercial success in both the private and public sector. The practical applications, based on real business scenarios, will equip you for a marketing career in this fast-growing international industry. Please visit our website for course details.
Modules
Subjects include: Principles and practice of marketing; international business event management; strategic brand management; international festival and event management; research methods; dissertation. 1 option module from: Marketing communications; consumer behaviour. 1 option module from: Direct and digital marketing; global marketing; new venture planning; professional selling and sales strategies. If English is not your first language you should have an IELTS score of 6.0 overall, with no component below 5.5 (or an equivalent qualification).
Assessment method
Dissertation.
Entry requirements
The entry requirements for this course is a Bachelor (Honours) Degree at a 2:2 or above. We look for applicants to have a background in any discipline in order to be eligible for the programme. We may also consider lesser qualifications if you have sufficient professional work experience within the industry.
English language requirements
| Test | Grade | Additional details |
|---|---|---|
| IELTS (Academic) | 6 | IELTS 6.0 overall with no component below 5.5. |
Fees and funding
Tuition fees
No fee information has been provided for this course
Additional fee information
For Tuition Fee information please visit the specific course page on our website - https://www.napier.ac.uk/study-with-us/postgraduate
Provider information
Edinburgh Napier University
219 Colinton Road
Edinburgh
EH14 1DJ