Why Business and Digital Marketing Management? Digital, mobile and social media are changing the world. This course gives you the chance to be at the forefront of these exciting developments, providing you with digital marketing expertise alongside business management skills. You could find out how social media can be used as a marketing platform by businesses worldwide and be involved in designing digital marketing campaigns. You’ll also gain a range of business management skills, from managing people to understanding responsible business practices and business transformation. How will you learn? You will learn through practical application and delivered lectures, workshops, seminars and group work sessions.
- The course begins with a focused introduction to the core principles of business and marketing. We’ll look at organisational management, what drives the consumer, and how to market to them. And we’ll take a wider view to see how digital developments are driving change across business and marketing.
- Modules taken on this course focus on developing critical understanding of the role and management of digital technologies in contemporary business and marketing settings.
- In your third year we’ll give you the opportunity to take a placement year that could see you working in a business and gaining real world experience. This is an opportunity to develop and demonstrate your skills in a range of organisations.
Year 1 Core modules: Aspire 1 Understanding Global Dynamics Understanding Business Analytics Understanding Organisational Behaviour Digital Marketing in the Contemporary World Principles of Marketing Year 2 Core modules: Aspire 2 Business Research Skills Managing People Consumers and Consumption Social Media Marketing Services Marketing Year 3 (Optional placement year) Final year Core modules: Aspire 3 Strategy and Business Transformation Responsible Business Option modules: Choose either: Management Dissertation Or, Choose two from a list which may include: Global Events and Festivals International Marketing Marketing for Small Business
Study and assessments will be based on your choice of modules. Your module specification/course handbook will provide full details of the assessment criteria applying to your course.
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Chartered Institute of Marketing
- Institute of Data and Marketing
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Please select a course option – you will then see the application code you need to use to apply for the course.
Points of entry
The following entry points are available for this course:
- Year 1
If your first language is not English, you will need to meet the minimum requirements of an English Language qualification. The minimum for IELTS is 6.0 overall with no element lower than 5.5, or equivalent will be considered acceptable. Read more about the University’s entry requirements for students outside of the UK on our Where are you from information pages - https://www.hud.ac.uk/international/where-are-you-from/ Other suitable experience or qualifications will be considered. For further information please see the University's minimum entry requirements.
Please click the following link to find out more about qualification requirements for this course
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Fees and funding
|Northern Ireland||£9250||Year 1|
|Channel Islands||£9250||Year 1|
Additional fee information
University of Huddersfield
Course contact detailsVisit our course page
Huddersfield Business School - Admissions
+44 (0)1484 472956
Student Recruitment Team
+44 (0)1484 472625