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Course summary

Why Business and Digital Marketing Management? Digital, mobile and social media are changing the world. This course gives you the chance to be at the forefront of these exciting developments, providing you with digital marketing expertise alongside business management skills. You could find out how social media can be used as a marketing platform by businesses worldwide and be involved in designing digital marketing campaigns. You’ll also gain a range of business management skills, from managing people to understanding responsible business practices and business transformation. How will you learn? You will learn through practical application and delivered lectures, workshops, seminars and group work sessions.

  • The course begins with a focused introduction to the core principles of business and marketing. We’ll look at organisational management, what drives the consumer, and how to market to them. And we’ll take a wider view to see how digital developments are driving change across business and marketing.
  • Modules taken on this course focus on developing critical understanding of the role and management of digital technologies in contemporary business and marketing settings.
  • In your third year we’ll give you the opportunity to take a placement year that could see you working in a business and gaining real world experience. This is an opportunity to develop and demonstrate your skills in a range of organisations.
What subjects will you cover? You’ll explore subjects such as Digital Marketing in the Contemporary World, Managing People, Services Marketing, Strategy and Business Transformation. The constantly changing landscape of marketing offers a dynamic and exciting career for those of you who enjoy the challenges of innovation, creating communication campaigns for a range of consumer segments, researching their needs and behaviour and planning outstanding brand experiences. Gaining a CIM professional qualification alongside your degree can help build your marketing skills and enhance your employability. Professional links and accreditation: This course is accredited by the Institute of Data and Marketing ( Currently, we are the only IDM accredited marketing department in Yorkshire*, giving our students an advantage in the contemporary digital landscape. Our links with the CIM Chartered Institute of Marketing (CIM -, the key professional organisation for the marketing industry, gives students access to a range of marketing industry events and guest speakers. The marketing course is accredited to The CIM Graduate Gateway programme which gives our students exemptions from some elements of the CIM professional qualifications. This accreditation is reviewed on a regular basis. *Based on 2021.


Year 1 Core modules: ASPIRE 1 Understanding Global Dynamics Understanding Business Analytics Understanding Organisational Behaviour Digital Marketing in the Contemporary World Principles of Marketing Year 2 Core modules: ASPIRE 2 Business Research Skills Managing People Consumers and Consumption Social Media Marketing Services Marketing Year 3 - optional placement year Final year Core modules: ASPIRE 3 Strategy and Business Transformation Responsible Business Digital Campaigns and Communications Option modules: Choose either: Management Dissertation Or Choose two from a list which may include: Global Events and Festivals International Marketing Marketing for Small Business

Assessment method

Study and assessments will be based on your choice of modules. Your module specification/course handbook will provide full details of the assessment criteria applying to your course.

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Chartered Institute of Marketing
  • Institute of Data and Marketing

How to apply

Application codes

Please select a course option – you will then see the application code you need to use to apply for the course.

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Other suitable experience or qualifications will be considered. For further information please see the University's minimum entry requirements.

Please click the following link to find out more about qualification requirements for this course

English language requirements

If your first language is not English, you will need to meet the minimum requirements of an English Language qualification. The minimum for IELTS is 6.0 overall with no element lower than 5.5, or equivalent will be considered acceptable.

Read more about the University’s entry requirements for students outside of the UK on our 'Where are you from?' information pages.

Unistats information

Operated by the Office for Students
Student satisfaction
Employment after 15 months (Most common jobs)
Go onto work and study

The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

Republic of Ireland £9250 Year 1
England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1
EU £15000 Year 1
International £15000 Year 1

Additional fee information

Tuition fees will cover the cost of your study at the University as well as charges for registration, tuition, supervision and examinations. For more information about funding, fees and finance for UK students, including what your tuition fee covers, please see Fees and finance ( If you are an EU or International student coming to study at the University of Huddersfield, please visit the International Fees and Finance pages for full details of tuition fees and support available ( Please email the Student Finance Office ([email protected]) or call 01484 472210 for more information about fees and finance.

Sponsorship information

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Business and Digital Marketing Management at University of Huddersfield - UCAS