Course summary

Marketing is vital for the success of any business. And, if you want a future boosting businesses through positive marketing outcomes, our BA (Hons) Business Management with Marketing programme- designed in consultation with industry and the professional bodies – will enable you to do just that. You’ll explore core principles of business management with a focus on marketing, taking in advertising, branding, strategies and digital communication in the modern business world. COURSE OVERVIEW Based at our Business School, this course builds on our core management degree. You’ll be given a thorough grounding in marketing principles before exploring a range of ‘hot topics’, including international marketing and digital communications. Study of consumer behaviour will give you a fascinating insight into the process of understanding and influencing markets. Strategic studies will develop the kind of big-picture thinking that’s crucial to making an impact as a marketing manager. ON THIS COURSE YOU WILL...

• Develop a thorough understanding of consumer behaviour.

• Explore marketing communications.

• Study digital marketing strategies.

• Nurture the skills needed to bring change to organisations.

• Learn how to communicate effectively.

• Managing People and Organisations

• The Business Environment

• Introduction to Business Finance

• Fundamentals of Business

• Principles of Marketing

• Management Accounting

• Organisational Behaviour

• Responsibility, Ethics and Sustainability in Practice

• Consumer Behaviour

• Services Marketing

• Managing Operations

• Marketing Communications

• Strategic Analysis

• International Marketing

• Global Business

• Digital Marketing

• Applied Business Research and Analysis (optional module)

• Independent Project (optional module)

• Innovation and Entrepreneurship (optional module)