Course summary
Marketing is vital for the success of any business. And, if you want a future boosting businesses through positive marketing outcomes, our BA (Hons) Business Management with Marketing programme- designed in consultation with industry and the professional bodies – will enable you to do just that. You’ll explore core principles of business management with a focus on marketing, taking in advertising, branding, strategies and digital communication in the modern business world. COURSE OVERVIEW Based at our Business School, this course builds on our core management degree. You’ll be given a thorough grounding in marketing principles before exploring a range of ‘hot topics’, including international marketing and digital communications. Study of consumer behaviour will give you a fascinating insight into the process of understanding and influencing markets. Strategic studies will develop the kind of big-picture thinking that’s crucial to making an impact as a marketing manager. ON THIS COURSE YOU WILL...
- Develop a thorough understanding of consumer behaviour.
- Explore marketing communications.
- Study digital marketing strategies.
- Nurture the skills needed to bring change to organisations.
- Learn how to communicate effectively.
- Managing People and Organisations
- The Business Environment
- Introduction to Business Finance
- Fundamentals of Business
- Principles of Marketing
- Management Accounting
- Organisational Behaviour
- Responsibility, Ethics and Sustainability in Practice
- Consumer Behaviour
- Services Marketing
- Managing Operations
- Marketing Communications
- Strategic Analysis
- International Marketing
- Global Business
- Digital Marketing
- Applied Business Research and Analysis (optional module)
- Independent Project (optional module)
- Innovation and Entrepreneurship (optional module)
How to apply
You can no longer submit a new application for courses starting in 2023.
If you already have a 2023 application and are in Clearing, you can add this course as a Clearing choice – contact the university or college first to check they have places.
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- N108
- Institution code:
- C99
- Campus name:
- Lancaster
- Campus code:
- L
Points of entry
The following entry points are available for this course:
- Year 1
Entry requirements
Qualification requirements
UCAS Tariff - 96 - 112 points
A level - CCC - BBC
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - MMM - DMM
Access to HE Diploma - D: 15 credits M: 30 credits
Scottish Higher - BBCC - ABBB
T Level - M - M
Student Outcomes
There is no data available for this course. For further information visit the Discover Uni website.
Fees and funding
Tuition fees
EU | £9250 | Year 1 |
England | £9250 | Year 1 |
Northern Ireland | £9250 | Year 1 |
Scotland | £9250 | Year 1 |
Wales | £9250 | Year 1 |
International | £13250 | Year 1 |
Additional fee information
Provider information
University of Cumbria
Registered Office
Fusehill Street
Carlisle
CA1 2HH
Course contact details
Visit our course pageUniversity of Cumbria
0845 606 1144