Course summary
This Master's degree offer a strategic perspective on marketing management, a discipline that is increasingly being seen as critical to success in achieving business goals, and as a core function in many organisations. Depending on your choice of modules, your final award could be either Master of Arts (MA) or Master of Science (MSc). Students on this course are eligible for an Affiliate Professional Membership of Chartered Institute of Marketing (CIM) and access to a range of professional events. You will develop a strategic perspective and broaden your existing understanding of marketing and its integration into an overall corporate strategy and structure. You will hone your capacity for analysing complex marketing and business situations and reaching decisions on appropriate courses of action. You will also improve your career prospects in marketing and general business areas. A highlight for many students is the residential weekend organised as part of this course – a weekend away combining presentations and workshops with great opportunities to network and get to know your fellow students.
Entry requirements
A minimum of a lower second class honours degree (2:2). Relevant degree disciplines include business studies, economics, geography, management, and operation research. However, students with qualifications in other disciplines such as engineering, environmental sciences, the humanities and languages are also encouraged to apply. Exceptionally, non-graduates with significant practitioner experience (4 years) of marketing management will be admitted. If your first language is not English you should have an IELTS 6.5 with at least 6.5 in writing and no element below 6.0. Applicants are required to submit one reference.
Fees and funding
Tuition fees
No fee information has been provided for this course
Additional fee information
Sponsorship information
Please visit our website to read about funding options: https://www.westminster.ac.uk/study/fees-and-funding/funding/postgraduate-student-funding If you are an international applicant, please visit this page to see scholarships available: https://www.westminster.ac.uk/study/fees-and-funding/funding/international-student-funding
Provider information
University of Westminster, London
32-38 Wells Street
London
W1T 3UW