Coventry University

Degree level: Postgraduate

Master of Business Administration (Marketing) (Taught)

Course options

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

"People do not buy goods and services. They buy relations, stories and magic" – Seth Godin, author and former dot com business executive. Marketing is at the heart of all business. In essence it should be about designing products and services which meet needs and wants, based on good quality research and market testing. How these goods and services are transferred to the market is becoming more complex, where pricing, advertising and the development of an attractive brand is ever more challenging in a global world shaped by rapid change. To do these things efficiently and effectively, leadership and a capacity to act and think strategically is required. Our MBA with Marketing specialism course is designed to develop these skills and prepare you to meet these challenges. MBA with Marketing specialism will help to develop your pre-existing skills, experience or interest in marketing and management, covering topics such as ethical practice and cultural sensitivity. On your journey to become effective managers and organisational leaders, you will have the opportunity gain an in-depth understanding of, not only how a modern enterprise creates value, but how value can be sustained. The master’s stage of the course requires participants to take these principles into specific practice contexts in order to initiate change. The emphasis throughout the course is on the application of knowledge and your development as a reflective practitioner. The aim of the course is to enhance your global perspective and emphasise the importance to managerial practice of intercultural awareness.

Course details


Geopolitical, Economic and Legal Environments Business Models and Processes Financial Analysis Organisational Behaviour and Learning Innovation and Entrepreneurship Leadership and Change Management Strategy and Decision Making Global Marketing Marketing Strategy Digital Marketing Strategy Consultancy Project

Assessment method

There are three main ways that you may be assessed during your modules: Formative assessment: This is NOT credit-bearing, however we strongly recommend completing formative tasks, to ensure you receive accurate and useful formative feedback to practice skills needed for credit-bearing assessments. Formative assessment can include activities such as: peer reviews, quizzes, self-assessment. CORE assessment: This CAN be credit-bearing (though it is not always, please check your module guide carefully). CORE assessments are pass / fail only. They can include activities such as: short tests, exams, reports. You are usually given four attempts at any CORE assessment - please check your module guide carefully. Applied CORE assessment: This will ALWAYS be credit-bearing and therefore essential to passing your module. Applied CORE assessments are scored out of 100. They may include tasks such as: essays, reports, video presentations, group work, reflective pieces, exams, scientific posters.

How to apply

International applicants

English as a Foreign Language Participants whose first language is not English must demonstrate proficiency in verbal and written English language equivalent to IELTS 6.5 overall with no component less than 5.5, or TOEFL 600. If you have IELTS 6.0 you may be eligible to study our online pre-sessional English course.

Entry requirements

An honours degree in any discipline, obtained from a recognised university/HE institution, or an equivalent qualification in a business related area. Applicants will also need to have a minimum of two years post-degree full-time work experience in a management/administrative/ professional capacity.

Fees and funding

Tuition fees

No fee information has been provided for this course

Additional fee information

2022/23 fees TBC. Please see our website for latest information.
Master of Business Administration (Marketing) at Coventry University - UCAS