22Jun
UndergraduateGoldsmiths, University of London has participated in the Teaching Excellence Framework.These ratings were awarded in 2023, for four years.
Open days
Course summary
This degree explores marketing and its interdisciplinary links, combining psychology, sociology, anthropology and management. Why study BSc Marketing at Goldsmiths
- The structure of the degree unites two forces: meeting the educational requirements of a Marketing and Business undergraduate degree, and integrating the different disciplines.
- You will learn about the foundations of marketing theory and practice such as product development, service design, promotion and advertising, brand management and consumer behaviour.
- You will apply your marketing skills in practice, especially in the areas of strategic marketing, market research and digital marketing.
- The degree will introduce you to management theory and practice, organisational behaviour, and economics. You will learn how a company works, and how marketing decisions are part of company strategy.
- The degree will prepare you for work in large, multinational and small-to-medium-sized organisations that are global in nature, innovative, entrepreneurial and digitally cutting-edge.
- You can expect to develop transferable skills in critical thinking, reflection, time management, leadership, written and verbal communication, and numeracy, and to undertake research on an individual and group basis.
- Creativity and interdisciplinarity are at the heart of everything we do here at Goldsmiths and in the Institute of Management Studies, from the programmes and modules we run, to the activities, masterclasses and lecture series they complement. Join us to embark on your own unique, important and unforgettable journey.
Modules
Year 1 (credit level 4) In your first year, you will take the following compulsory modules: Strategic Management Introduction to Marketing Identity, Agency & Environment 1 Identity, Agency & Environment 2 Foundations of Economics 1: Theories Foundations of Economics 2: Business Applications Finance and Accounting Marketing Management Year 2 (credit level 5) In your second year, you'll complete the following compulsory modules: Consumer Behaviour Marketing Communications My Career Strategy Brand Management Goldsmiths’ Social Change Module Market Research and Consumer Insight You'll also choose an optional module from a list approved annually by the Institute of Management Studies, or a relevant option from a different department, such as the Institute for Creative and Cultural Entrepreneurship, Psychology, or Sociology. You choose your optional modules towards the end of Term 2 of the preceding year. Modules are subject to change each year, and may include topics such as Psychology of Marketing and Advertising; Marketing Analytics; Innovation Case Studies; Creative Social Media Project; Managing Arts Organisations and Cultural Businesses; Social Psychology, Personality and Individual Differences; Race, Racism and Social Theory. Year 3 (credit level 6) In your final year, you'll take the following compulsory modules, as well as a 30-credit Capstone module and an optional module from an approved list. Marketing Strategy Consumer Culture Digital Marketing and Social Media Coding and Data Analytics Innovation and Product Development Capstone module The capstone module is a multifaceted piece of work that builds on the knowledge and skills you have gained throughout the programme. The approved list of options (published during the Spring Term of Year 2) is designed so every student can find a fit for their interests, skillsets, and aspirations. For example, you could choose between: Consulting Entrepreneurial Planning Performing in Organisations Research and Analysis Optional modules You choose optional modules towards the end of Term 2 for the following year. You can choose modules run by the Institute of Management Studies or other departments such as ICCE, Psychology, or Sociology. Modules are subject to change each year, and may include topics such as Psychology of Marketing and Advertising; Marketing Analytics; Innovation Case Studies; Creative Social Media Project; Managing Arts Organisations and Cultural Businesses; Social Psychology, Personality and Individual Differences; Race, Racism and Social Theory. You can also choose to take a Work Placement module in the summer between Year 2 and 3, which is worth 15 credits in Year 3. Please note that due to staff research commitments not all of these modules may be available every year.
Assessment method
You’ll be assessed by a variety of methods, depending on your module choices. These include coursework, examinations, group work and projects.
How to apply
31Jan
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- N500
- Institution code:
- G56
- Campus name:
- Main Site
- Campus code:
- -
Points of entry
The following entry points are available for this course:
- Year 1
Entry requirements
Qualification requirements
UCAS Tariff - Not accepted
A level - BBB
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - DDM
Access to HE Diploma - D: 30 credits
Scottish Higher - BBBBC
Scottish Advanced Higher - BBC
International Baccalaureate Diploma Programme - 33 points
Leaving Certificate - Higher Level (Ireland) (first awarded in 2017) - H2, H2, H2, H2
T Level - M
We welcome students with a range of educational experiences. If you believe you may not meet the standard qualification requirements we would still encourage you to apply because we consider all aspects of your application when making a decision.
English language requirements
| Test | Grade | Additional details |
|---|---|---|
| IELTS (Academic) | 6 | With a 6.0 in writing and no element lower than 5.5 |
Student Outcomes
Operated by the Office for Students
There is no data available for this course. For further information visit the Discover Uni website.
Fees and funding
Tuition fees
No fee information has been provided for this course
Additional fee information
To find out more about fees and funding, please check our undergraduate fees guidance or contact the Fees Office https://www.gold.ac.uk/ug/fees-funding/
Provider information
Goldsmiths, University of London
New Cross
Lewisham
SE14 6NW