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Course summary

Effective marketing is essential for all successful fashion organisations. To have a powerful impact as a marketing specialist in this rapidly evolving industry, you need an array of technical and professional skills – and the talent to apply these in an ethical and sustainable way. If you want to shape the future of fashion and have the determination and vision to use your marketing and business skills in a challenging but rewarding career, this Fashion Marketing Master's degree is your ideal next step. As with many specialist fields of work, experience is key to contextualising what you've learned and to getting future employment, which is why you'll complete a 6-month work placement or professional experience module as part of this course. Your academic studies will support and expand your practical experience. You'll get a grounding in essential marketing tools, techniques and theories including social media marketing and analytics. You'll also focus on the specific mechanics and workings of the fashion industry by studying topics such as fashion branding and fashion entrepreneurship. You'll have opportunities to go on an international study trip and get valuable experience working on live marketing campaigns with local, national or international organisations. When you graduate, you'll be ready to work in many areas of the fashion and marketing industries, in organisations of all sizes. What you'll experience1 On this course you'll:

  • Complete a professional experience module or take part in a 6-month placement to improve your employability skills and apply what you learn in industry
  • Learn how to address the contemporary challenges of fashion marketing, in a sustainable and ethical way
  • Get insights into making impactful marketing decisions
  • Study core marketing theories and techniques alongside specialist industry-specific modules
  • Be taught by a teaching team with close links to local business and creative communities, and extensive contacts within large national and international fashion companies and corporations (including Arcadia Group, Burberry, Google, Tommy Hilfiger, Conde Nast and Twitter)
  • Get experience with the software and tools you'll use in your career, such as Adobe Design Suite, Google Analytics and Google Ads
  • Apply what you learn in the industry, by working with a fashion brand on a live brief – you'll deal directly with clients, working within professional constraints to deadlines
You can also:
  • Get additional professional qualifications, in areas such as Google Analytics and Google Ads, as part of your study
  • Further immerse yourself in the world of fashion marketing as you study with field trips and guest lectures
  • Present your research to a student-led conference, as part of a research-based unit, which can help prepare you for potential PhD study
  • Transferable skills you'll develop, which you can use in all areas of your life and career, include critical thinking, research, self-motivation and time management, team working, independence, verbal and written communication, analytical thinking and ethical integrity.
Careers and opportunities Marketing is an essential part of all fashion organisations, and job opportunities exist across all areas of the industry. The skills and knowledge you get on this course will also make you a good fit for general marketing roles in public sector and not-for-profit organisations, such as charities, local government and higher education institutions. The additional 6-months of professional or workplace experience you get on this course will give you a significant advantage over graduates from similar, less vocationally focussed courses.


Entry requirements

An upper second-class honours degree in a relevant subject, or equivalent professional experience and/or qualifications. An interview may be required as part of the selection process.


English language requirements

TestGradeAdditional details
IELTS (Academic)6.5English language proficiency at a minimum of IELTS band 6.5 with no component score below 6.0.
PTE Academic61An overall score of 61 with a minimum of 54 in each skill.
TOEFL (iBT)9191 with a minimum of 20 in Reading, 19 in Listening, 21 in Speaking and 20 in Writing
Cambridge English AdvancedCambridge English: Advanced (CAE) taken after January 2015. An overall score of 176 with no component score less than 169.
Cambridge English ProficiencyCambridge English: Proficiency (CPE) taken after January 2015. An overall score of 176 with no component score less than 169.
Trinity ISETrinity College Integrated Skills in English (ISE) Level III with a Pass in all 4 components

Fees and funding

Tuition fees

EU £9900 Year 1
England £9900 Year 1
Northern Ireland £9900 Year 1
Scotland £9900 Year 1
Wales £9900 Year 1
Channel Islands £9900 Year 1
Republic of Ireland £9900 Year 1
International £17900 Year 1

Additional fee information

Students who are resident in EU countries: please note that the net fee is inclusive of the Transition Scholarship. Fees are accurate at the time of publishing and are subject to change at any time without notice. Fees may also go up in later years, in line with inflation. For more information about fees, go to port.ac.uk/ug-tuition-fees
Fashion Marketing (With Professional Experience) at University of Portsmouth - UCAS