Course summary

In an era dominated by digitalisation, the absence of robust digital marketing strategies can be detrimental to the viability of small businesses. Data-driven decision-making is integral to success and this programme’s focus on practical skills ensures that you will be well-versed in theory and will be ready to apply your knowledge in real-world business scenarios. By harnessing the power of data, you’ll enable businesses to make informed marketing decisions, optimise strategies, and ultimately drive growth. This programme has been designed in collaboration with industry experts, ensuring you’ll receive the most up-to-date and relevant knowledge that directly applies to real-world scenarios. Insights into global trends and practices in digital marketing will be explored which will prepare you to navigate the challenges and opportunities of an increasingly interconnected business world. You’ll have the opportunity to engage with industry professionals through guest lectures, workshops, and networking events, fostering valuable connections that can lead to internships, mentorships or job opportunities.