Course summary
This Master is a one-year full-time academic programme designed for students holding a first master’s-level academic or professional degree in engineering, business, architecture, medicine, law, pharmacology, political science, the arts, or any other graduate degree.
Modules
Marketing induction seminar; advertising strategies; media strategy 360 degrees; digital strategies; communication case study; new consumption mythology; marketing and communication semiotics; legal issues in marketing and communication; supply chain management; marketing BtoB; consumer behavior-marketing BtoC; finance; strategy; live case study; marketing performance; strategic marketing; brand strategies; product manager; recruitment process; market research; panels; thesis methodology; marketing and creativity; marketing of service; international marketing; retail marketing; marketing and sustainable development; category management/merchandising; design management; luxury marketing; retail safari; design and experiential management; collaborative marketing.
Entry requirements
Holders of a first Master's degree; holders of a bachelor degree (240 ECTS) : with a minimum of 3 years professional experience; holders of a bachelor degree (240 ECTS) without professional experience (less than 30% admitted).
Fees and funding
Tuition fees
EU | €22400 | Whole course |
International | €22400 | Whole course |
England | €22400 | Whole course |
Northern Ireland | €22400 | Whole course |
Scotland | €22400 | Whole course |
Wales | €22400 | Whole course |
Channel Islands | €22400 | Whole course |
Additional fee information
Provider information
ESCP Business School
527 Finchley Road
Camden
NW3 7BG
Course contact details
Visit our course pageLondon Campus Admissions
+44 20 7443 8800
+44 20 7443 8874