Marketing and Communication at ESCP Business School - UCAS

ESCP Business School

Degree level: Postgraduate
Awarded by: ESCP Europe

Marketing and Communication (Taught)

Course summary

This Master is a one-year full-time academic programme designed for students holding a first master’s-level academic or professional degree in engineering, business, architecture, medicine, law, pharmacology, political science, the arts, or any other graduate degree.

Modules

Marketing induction seminar; advertising strategies; media strategy 360 degrees; digital strategies; communication case study; new consumption mythology; marketing and communication semiotics; legal issues in marketing and communication; supply chain management; marketing BtoB; consumer behavior-marketing BtoC; finance; strategy; live case study; marketing performance; strategic marketing; brand strategies; product manager; recruitment process; market research; panels; thesis methodology; marketing and creativity; marketing of service; international marketing; retail marketing; marketing and sustainable development; category management/merchandising; design management; luxury marketing; retail safari; design and experiential management; collaborative marketing.


Entry requirements

Holders of a first Master's degree; holders of a bachelor degree (240 ECTS) : with a minimum of 3 years professional experience; holders of a bachelor degree (240 ECTS) without professional experience (less than 30% admitted).


Fees and funding

Tuition fees

EU €22400 Whole course
International €22400 Whole course
England €22400 Whole course
Northern Ireland €22400 Whole course
Scotland €22400 Whole course
Wales €22400 Whole course
Channel Islands €22400 Whole course

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Marketing and Communication at ESCP Business School - UCAS